Raising prices is scary, Even if it's from $1 to $2

Today I did something scary.

I doubled the price of my book "Charge!" from $1 to $2.

You can still get it at the old price with a 50% off coupon seen in this tweet.​

The book is about the single most impactful thing that has changed my business for the better. If you can believe it, there was a time when I didn't charge for my work. I made a search engine for influencers, free. I made a newsletter for agencies, free. I made a growth hacking tracking tool, free.

And guess what.

I made no money.

Nothing. Nada. Zilch.

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Look, the best things in life are free. The air, the water, our brains, our soul, our sense of rhythm. We get a lot out of this planet for absolutely free.

But free is bad for business.

In business, what costs more, is better.

Charging more allows us to reinvest in the product, the service, the business itself.

If you want good products, they go up in price.

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Email me anytime,

-Andrew

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P.S. I'm also raising the price of Better Sheets LTD on AppSumo next week. Get it this week for $99. The last time you can get Better Sheets for less than $100, all inclusive.