GrowthHackingIdea - CPA decreased by 40% (One strategy)

Adobe’s case study involving several advertisers showed that using this strategy resulted in:
1. A CTR increase by 50%-300%.
2. Reductions in the CPC by 35%.
3. Cost per acquisition improved by more than 250% in some cases.

E-commerce company Nomorerack used the same strategy and saw:
1. Its CTRs increase by 42%.
2. Its CPA decrease by more than 40%.

What is this strategy?

It's called multi-product Facebook ads.

How to set up multi-product Facebook ads:
1. Automatically. Upload your product catalogue to Facebook Business Manager.
2. Manually. When adding your next ad, scroll down to "Format" and choose "Carousel".

Source: klientboost.com


Cheers,
Charlie Patel ;)



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