Product Habits - Deciding which problems to solve

 Hiten's Pick 

Coinbase's Future

Coinbase has a robust list of products, and most people don't know about a lot of them. Many came through acquisitions, and it's becoming more apparent that the company's end game is to be the Google or Microsoft of crypto, with individuals and businesses interacting with their products daily. But they risk hyper-focused startups beating them at their own game. What's your bet for the crypto giant?

 Business 

Deciding Which Problems To Solve

Becoming a solid product-led company requires a rigorous selection of the best opportunities to pursue. You have to get out of reactive mode and build a compelling enough product vision that will inspire your team to make a difference in the lives of their customers for many years to come. In my experience, it is as much about saying no to a hundred other good ideas as it is about saying yes to the mission you care about the most

The Ultimate Guide to Business Process Management

Some of the best companies I know have found a way to master business process management. Unlike workflow or project management, business processes deal with how the company operates across its projects, teams, and departments. If done well, it boosts your entire company's efficiency. Here are the five stages of building healthy business processes

 Product 

I Don't Believe in Sprints

This is an interesting read about why sprints and backlogs can be pointless. They can quickly become a process that works more for managers than individual contributors. The author of this blog post makes the case that good teams don't need sprints or point tickets to get work done. Instead, they just focus on the next most important thing. Do you agree?

Redefining Product-Market Fit in Web3

Product-market fit is considered the north star for any startup. You're often not considered an actual company until you've found it. But PMF isn't a single victory; it's an ongoing battle. This is particularly true for web3 products. Here's how "Crypto Market Fit" differs from classic PMF and why we should use it in the web3 world. 

 Marketing & Sales 

Stop Making Content Distribution an Afterthought

Few brands produce great content. Even fewer go beyond that with a solid distribution plan. Getting the right people to the content you create takes trial and error. This step-by-step guide will help you build a distribution plan upfront and shape how you develop and share your content. If you're investing a lot of time into content creation but not gaining much traction, make sure you read this

Good Positioning Makes Everything Easier

Nathan Baschez shares that it was hard to explain the company's product category when he first joined the Substack team in 2018. They originally conceived of it as an all-in-one paid publishing platform, but most potential customers didn't know they needed it and weren't sold on the switching costs. The Substack team decided to call itself a "newsletter platform" instead, and that shift in market framing made all the difference

 Growth 
Customer-Led Growth

Former VP of Marketing at Unbounce Georgiana Laudi has worked in growth marketing for over 20 years and did a recent interview that is filled with hard-earned advice. She covers everything from mapping user flows to making product changes that lead to major growth unlocks. Listen to the full interview here

14 Lessons From a Growth Product Manager

Viktoria Kharlamova joined Miro as the 55th employee and, over five years, watched the company grow to 1700 team members. She said it felt like working at a different company every six months. At Miro, she worked on the whole growth funnel—from virality and activation to engagement and monetization. Here are the 14 lessons she learned as a growth product manager

 Management 
How To Find Great Talent

One thing startup founders, investors, and managers at large companies have in common is this: They are all in the talent business. One of the best things you can do is get good at identifying underrated talent to give yourself a personal or organizational edge. Here are some things you should look for when searching for great people

Why Performance Reviews Aren't Helpful

Most of us dread giving and receiving performance reviews. Almost 60% of executives believe they don't drive success and 90% of HR professionals say reviews don't provide accurate results. In my opinion, building a culture of continuous feedback is better. But if you have to do performance reviews, here are some ways to improve them

 Insight of the Week 
Your First Team Members

Whether they join as founders or employees, your first handful of team members significantly impacts your company's fate. If you're just starting out, make sure you choose wisely. If you're further along and your company needs it, learn how to reset your organization. 



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Key phrases

Older messages

The key to making great software

Monday, October 3, 2022

Making great software is about thinking through details and managing complexity more than obsessing over design pixels. Hiten's Pick How To Become an Expert Malcolm Gladwell popularized the theory

Stop prioritizing, start sequencing

Tuesday, September 27, 2022

When you first start building a product you inevitably have many dreams of what it can help customers achieve. But anyone who has ever tried to make When you first start building a product you

What people misunderstand about the Figma-Adobe deal

Monday, September 26, 2022

Most critics miss the point of this acquisition because they don't understand the design market or tools. Hiten's Pick Continuous Improvement The standard approach to self-improvement is to set

I’ve done it before, and I’m sure you have too

Wednesday, September 21, 2022

I've done it before. I still accidentally do it. And I'm sure you have too... Used a personal account to create or share company information in... I've done it before. I still accidentally

Steve Jobs on good ideas

Monday, September 19, 2022

In his 1995 "Lost Interview," Steve Jobs talked about great ideas and why they don't always translate into great products. Hiten's Pick Steve Jobs Talks About Great Ideas In his 1995

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