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Shopify Dispatch Issue #368 - Gross margin, Merge customers in Shopify

Shopify Dispatch

Issue #368 - October 12th, 2022

Gross Margin Dollars

Kevin Hillstrom writes about how important gross margin is and how you can keep it high by building an organic marketing channel.

Merge customer profiles

After many years of requests by merchants, Shopify now allows customers to be merged.

Measure your customer loyalty

If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.

My articles this week

Using Lifetime Value (LTV) as your retention metric for your Shopify store

Create a goal for each promotion

Finding the profitable sales channels in Shopify

New Customer Welcome checklist: start building loyalty from day 1

Eric Davis

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Shopify Dispatch Issue #367 - Acquisition vs loyalty

Wednesday, October 5, 2022

Shopify Dispatch Issue #367 - October 5th, 2022 Acquisition vs loyalty Kevin Hillstrom wrote a set of articles on acquisition-vs-loyalty that fit well together. First, you need to figure out what mode

Shopify Dispatch Issue #366 - Free Google Shopping listings, Shopify POS Go

Wednesday, September 28, 2022

Shopify Dispatch Issue #366 - September 28th, 2022 Google's update that impacts Rich Results & Merchant Center Ilana Davis writes about the Google update that now allows you to use structured

Shopify Dispatch Issue #365 - Shopify international, What do the metrics say

Wednesday, September 21, 2022

Shopify Dispatch Issue #365 - September 21st, 2022 Commerce without borders Shopify has released an update to their Markets featured called Markets Pro as well as releasing a new translation app. These

Shopify Dispatch Issue #364 - Customer retention marketing, Peak acquisition time

Thursday, September 15, 2022

Shopify Dispatch Issue #364 - September 14th, 2022 Ecommerce Customer Retention Marketing: How to Use Emails, Loyalty Programs & Communities to Improve Retention Elise Dopson writes how to measure

Shopify Dispatch Issue #363 - First-party customer data, Chat with Shop App customers

Wednesday, September 7, 2022

Shopify Dispatch Issue #363 - September 7th, 2022 Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now Holly Stanley writes about collecting and using first-party data to

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