The Micro Monthly: SaaS Pricing, Reducing Churn & A Helpful Marketing Framework

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Welcome to the second monthly edition of The Micro. We respect your decision to de-clutter your inbox and move to the monthly. If you ever want to get back on the weekly version - just hit reply and let us know!

Most SaaS founders could only dream of having their startup acquired for $12 billion.

That’s exactly what happened for Ben Chestnut when Mailchimp was acquired by Intuit.

From the quirky brand positioning that won them loyal customers in the early days to making hard product decisions to evolve the platform, the road to $1 billion ARR was anything but smooth.

Want to hear more of Ben’s story? He’ll be speaking at MicroConf Local in Atlanta next week.

This month, we're covering topics including:

SaaS pricing
Churn reduction strategies
A helpful SaaS marketing framework

📺 Featured on the MicroConf Youtube Channel

The Fundamentals of SaaS Pricing with Rob Walling
In this talk from MicroConf Growth Europe 2021, Rob covers all things pricing, including expansion revenue, ARPC not LTV, and how to raise your prices.

👉 Watch here

Additional Popular MicroConf Videos To Check Out

From leaning into your advantages to treating your job description like a sales letter, here are 5 secrets to hiring top tier talent.
From scaling sales before the product is ready to building without talking to customers and gold plating, here are 11 ways that startups waste their money.
In this talk from MicroConf Growth Europe 2021, Laura Roeder talks through making hard decisions and restructuring MeetEdgar. She went on to sell MeetEdgar at the end of 2021.
Unsure how to lower churn in your SaaS business? In this video, Rob answers the question, "What is churn?" and goes into detail on how to reduce your customer churn rate.

🎟 Upcoming MicroConf Events

Here is where you can meet and connect with fellow community members. A full list of upcoming events is available here.

October 18th, 2022: MicroConf Local: Atlanta ft. Ben Chestnut, Founder of MailChimp
15 - 17 November 2022: MicroConf Europe 2022 - Malta
November 30, 2022: MicroConf Local: Austin ft. Jason Cohen, Founder of WP Engine

If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.

🚀 6 SaaS Resources To Check Out From Around The Web

Many founders hear the phrase, “bet on yourself.” But if you’re not used to it, here are some actionable tips for how to do this well.
As a SaaS founder, it is easy to be overwhelmed by different marketing options. This now-classic post walks through a framework for how to think about marketing.
7 figures in ARR with 3 employees? See how one bootstrapped startup used the product-led growth strategy to scale to 7-figures.
How long should it take to ship a new feature? What is good enough? And, how do you balance speed with quality? If you’ve ever struggled with any of these existential product questions, listen to this podcast episode.
What exactly is growth hacking? And does it still work in 2022?
As a SaaS founder, you know you should be doing customer research. But, if you struggle with how to get started, this guide is worth a read.

⭐️ This month's newsletter is sponsored by TinySeed

With nearly 100 companies funded to date, TinySeed is helping B2B SaaS founders take their business to new heights through their proprietary playbook, small group masterminds, a brilliant list of mentors, and funding starting at $150K for bootstrappers with product market fit and the drive to build amazing things.

Want to reach thousands of Bootstrapped SaaS founders? Drop us a note at sponsors@microconf.com.

Catch you next month!