Product Habits - Who is most impacted by 2022 layoffs

Grit or Quit?

Entrepreneurs value grit and perseverance, but knowing how and when to quit is just as important. Success comes from doing things that work and quitting everything else that might be a distraction. This is an excellent read about why quitting is hard and what mental models you can use to make better decisions in challenging situations. 

Starting a Business Around GPT-3 is a Bad Idea

GPT-3 is an incredible technology, but that doesn't necessarily mean it'll make for a good business. One of the biggest challenges for founders will be the low barrier to entry, which means competition will be fierce. Here are some predictions about how the evolution of GPT-3 will play out in the tech world. 

The AI Business Defensibility Problem

The rise of generative AI is changing the competitive landscape for companies. Unfortunately, it creates a lack of switching cost defensibility, but some believe moats can still exist through the "middle layer" of the API stack. This is an interesting take on what that may look like. 

How Apple Makes You Think Green Bubbles Are "Gross"

If you're an iPhone user, chances are good that you think those green text bubbles from Android users are unappealing. The reason? It comes down to color contrast. The blue Apple picked for iMessages provides better contrast against white text than the green for non-iMessages. The lesson: Be mindful of the color contrasts you use in your products. It matters more than you think.

The 15+ Fastest Products To Build

Launching a product quickly allows you to minimize risk, diversify your revenue streams, and figure out what does (and doesn't) work. Products often take a lot of time to build, but there are plenty you can launch quickly. The catch is that most of them are harder to scale or automate long-term. Still, they're worth trying. Check out the full list of quick product ideas here. 

The End of Honest Marketing

Some speculate that AI will lead to the end of marketing as we know it. In the past, marketing has been about creating valuable and authentic content. Now computers are generating content so quickly that you can't tell what's honest and thoughtful anymore. You probably can't even tell that this article was written using AI. 

How To Measure "Hard-to-Measure" Marketing Channels

It's been historically difficult to measure the impact of marketing channels like events, native social content, PR, and word-of-mouth. While not impossible, it does take considerable effort and investment to measure the success of these channels in a compelling way. This is an excellent read about how to measure "untrackable" marketing. 

The Racecar Growth Framework

Lenny Rachitsky's racecar growth framework is impressively thorough and helpful in its coverage of all the components of startup growth. He uses a racecar analogy to explain kickstart tactics, growth levers, accelerants, and more. Reading the whole thing requires a subscription, but the intro is fantastic and filled with helpful content nonetheless.