Social Media Examiner - New Reels ads option…

📰 Wednesday is "News You Can Use" day, Reader!

Who can you trust? The Social Media Marketing Society provides you with valuable insights from trainers you can rely on because they've been vetted by us—Social Media Examiner.

Before we get to the news, here's a word from our sponsors:

Is Your Marketing Working, Reader?
If you want to improve your marketing, you need new ideas. The Social Media Marketing Society is where you can find your next big marketing idea to improve your results and become an indispensable marketer. But you’ll need to act fast—Society doors close this Friday!

Branded Content for Facebook Reels

Brands have been able to promote organic posts from creators who mention their products and use the branded content tag for some time.

Now, the ‘Paid Partnership with’ label can be used to tag brands in Facebook reels. 

Tagged brands will receive a notification of the tag as well as certain metrics for the post, and be able to turn the organic post into a branded content ad that features the ‘Sponsored with’ label.

To learn who is eligible to use the Branded Content tool for reels, read the full announcement.

And here is more news you can use:

• TikTok announces a ‘Focused View’ ad objective.
• YouTube announces audio ads expansion and Moment Blast advertising package.
• Twitter Soundboard rolls out to all iOS users.
• Twitter Link Spotlight now available to all US professionals.
• Facebook to end support for Instant Articles.