Social Media Examiner - Are your Instagram Reels working?

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In today’s edition:

Plus, we’ll cover:

• Market research on LinkedIn
• Getting more sales YouTube 
• Making quality video w/ your phone
• Launching NFT collections

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How to Use Instagram Reels Insights

If you usually create social media reports on desktop, you might be tempted to rely on the IG analytics available in Meta’s browser-based tools. But you won’t find any Reels Insights in Business Suite (at least as of September 2022)—and the short-form video analytics in Creator Suite and the desktop version are pretty basic.

If you go to your IG profile in a desktop browser, you can select the Reels tab and scroll through your content. You can see views on the Reels tab, which can help you find popular reels quickly. You can also tally likes and comments by selecting individual reels. But you won’t be able to access additional details about your reels.

Creator Studio doesn’t offer much more. In Creator Studio, you can go to your IG profile and navigate to the Posts tab in the content library. There’s no separate Reels tab but the platform does include all of your short-form content on the Video tab. For reels, you can see likes and comments but no other metrics.

To access more in-depth metrics with a native Meta tool, you have to use the IG app. You can find account-level analytics by tapping the Insights button on your profile. For content-level analytics, open any reel, tap the three dots, and select View Insights in the Reels menu.

Now that you’ve found your Reels analytics, what can you do with this data? Let’s walk through how to interpret these insights and how to use them to guide your short-form video strategy.

To learn how to generate actionable Reels insights to guide your marketing, read the full article.

And here is more great content for you:

• 7 Ways to Do Market Research With LinkedIn
• How to Scale YouTube Ads for More Sales
• Creating Quality Videos With Smartphones
• Expanding NFT Projects: Women and Weapons