Social Media Examiner - Growing your influence with TikTok...

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How to Use TikTok to Grow Your Influence

Wondering what types of TikTok content will position you as a recognized authority? Looking for a plan to create TikTok content that converts? 

Maybe you just think of TikTok as that social network where teens do dance routines. And to be fair, there are a lot of lip sync videos on the social network. 

But there’s more to it than that. What really makes TikTok unique is its power to send people viral overnight. It can magnify your message faster than almost any other online medium right now.

TikTok has a huge audience, and it’s growing fast. It’s undercutting other social networks, and even streaming and TV, as a source of mass entertainment. Its patented mix of bite-size videos and an ultra-smart recommendation algorithm keeps viewers hooked.

The algorithm works for creators, too. It can help you find your audience in a way that other social networks currently don’t. 

However, bear in mind that TikTok is not a replacement for other elements in your business strategy. If you want to monetize your content, YouTube pays better. If you want to run ads, Facebook has more inventory and more experience. 

But if you want to grow your influence and collaborate with other creators, TikTok is the place for you. In the next few sections, we’ll look at the content you should be creating, how to do it, and how to turn that influence into sales and conversions. 

What types of TikTok content should you create?

If you want to grow your influence on TikTok, you’re going to have to explore a new style. 

Corporate branding is too boring for short-form video. Building your value proposition in anything more than 30 seconds is too slow. 

Instead, you’ll lean into the creative and personal side of your brand. Your goal is to draw people in with entertainment… and then instantly show them your value, driving more viewers towards your course, podcast, community, website, or newsletter.

To do that, you’ll create 3 types of content on TikTok:
*Valuable teaching content.
*Entertaining, trend-led content. 
*Trailer content that draws on your long-form material. 

Valuable teaching content are the videos that build your value proposition. In 30 seconds or less, share a valuable insight, hack, experience, encouragement, or piece of information. 

Teaching content like this is usually filmed “talking head” style. Film yourself speaking directly into the camera. You can experiment with different poses and set-ups: face only, sitting at your desk, standing in front of a green screen…

Remember, this is short-form education. So you want to keep it simple. As a general rule, most teaching videos will cover just about 3 key points. You can go as low as one, or as high as five—just keep the total runtime to under 30 seconds. 

To explore the hallmarks of more effective content and to learn how to create a TikTok content strategy, click below:   


Here is some more great content you won't want to miss:

Use Cases for DAOs
Exploring the benefits of a decentralized autonomous organization (DAO)? Looking for real business applications you can model? Discover how and why to use DAOs to build a variety of Web3-based entities. 

Discover the Latest Twitter Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for current news that matters to marketers.


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

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