Toplyne Labs #2 - Conversions without borders
Hey, Ruchin here! Welcome back to Toplyne Labs - Edition #2 A weekly digest that covers unique insights on what makes PLG businesses tick, what signals make for the best PQLs, what sales teams get right, what they get wrong, and the meaning of life… Go figure 🤷🏻♂️
Insight #1: Land of the free, and the home of the paid 🗽
70% of all PLG SaaS users are from emerging markets - APAC, LATAM, Africa & the Middle East. While North America, EU & ANZ (Australia & New Zealand) account for only 30%. Conversions on the other hand, are flipped. 72% of all free-to-paid conversions come from developed markets. Just look at North America 👀… where conversion rates are 4-8x higher than the global average 🤯 Take-away: About half of all your conversions will come from around 10-15% of your total sign-ups - all from the region marked yellow on a game of RISK: North America. Insight #2: You snooze, you lose… in the land down under 🇦🇺
“Days to conversion” was lowest in the ANZ region with users here making the decision to cross the chasm from freemium to the land of premium the quickest. Conversions in the down under occurred 3x faster than the global average. Takeaway: The shorter time to convert combined with the highest relative conversion rates out of all regions indicates a clear insight for sales teams: In ANZ, sell fast or perish. A quick aside: More on time to conversions and the golden window for sales teams to engage and convert free users - in edition #1 of Toplyne labs 👇 Insight #3: Find the needle in the h-APAC 🫣
The conversion rates dropped to a low across all regions in the APAC region. But APAC packs a punch that no other region does - volumes of sign-ups. 35% of all sign-ups were from the APAC region - which even at the lowest of all regional conversion rates, amounts to 15% of all conversions. In APAC, it becomes all the more important to cut through the noise and sell smart. Long story short: When you’re walking the APAC beaches looking for coins, without a metal detector, you’re doomed. 🫠 If you liked this post from Top of the Lyne, why not share it? |
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