2 biggest mistakes, 3x revenue (100M study)

Noah Kagan, founder at Sumo (AppSumo) has sent more than 100M emails.
Here are the 2 biggest mistakes he learned:


#1. He tested segmentation, spent tons of time and a lot of money.
He found that segmentation isn’t worth the effort.

I've just analyzed my own data and found that non-segmented emails generate 3.19 times more revenue for me than segmented.


#2. So many brands only put a CTA in their email at the end of the email.
While very few people who open that email are going to make it down the page (on average 80% read only the first screen).
It means that by placing your CTA at the top of your emails you can see around 4 times more conversions.

Source: www.bigcommerce.com


Cheers,
Charlie Patel ;)



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