+245% increase in leads (popular mistake)
Have you ever seen "Schedule a Demo Today!" CTAs on different websites?
It is exactly the same CTA this company had.
They didn’t want to just show a demo video, because they believed that Scheduling a Demo generates more leads for them.
One day, they decided to test their CTA "Schedule a Demo Today!" against "FREE 5-min Demo Video".
Results:
+738% increase in CTR
+245% increase in leads (Oo!)
Source: moz.com
Cheers,Charlie Patel ;)
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