+17% more revenue (machine learning study)
Mobile game company Pixowl managed to increase its revenue by 17%.
Here's how.
They personalized their push notification timing with machine learning.
An algorithm looks at each user’s individual history of using the app and predicts the best time to send a notification to boost engagement.
This study inspired me so much that I decided to test this for our community. :)
In the middle of gathering data now :).
Source: www.leanplum.com
Cheers,Charlie Patel ;)
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