“Sorry for the break in transmission, we rebranded.”

nu brand, who dis? 😋

ecoinomics

Oct 20

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Welcome back to CryptoRoundUpAfrica 3.0.

Why 3.0? 🤔

Because it fits with our mission to connect Africans to global Web3 opportunities.

Our mission is to bridge the gap between Africans and the global Web3 economy.

We are building the infrastructure for global Web3 adoption.

We believe there are a lot of smart people in the world that don’t have access to this technology yet. We believe the Web3 is the new frontier for human connection.

Yet, there are a still a lot of talented people out there who can push the frontier of Web3 development if they have the capability to contribute, who still haven’t learnt about the technology.

Our work is focused on being their point of contact with global Web3 possibilities by on-boarding and providing the necessary guidance needed for them to build up their curiosity from noobs to builders and contributors.

The power of a network is the culmination of all the different nodes that make up that network.

Every additional person/node we add to the network doubles the potential power/utility of the network.

We are on boarding the human nodes that exponentially increases web3 network utility.

The second part of our mission is making noise about the amazing founders and companies in our continent by connecting them to an army of users.

We have built an extensive marketing network that’ll help them on-board valuable users for their web3 products and services. Connecting them with VCs in our network and helping them grow into web3 unicorns.

With our new brand, we wanted to further emphasize our mission of connecting Africans to the global web3 economy.

CRA started out as a gathering of crypto enthusiasts. A gathering of communities exist as a circle. We’ve crafted our logo, color and typography to symbolize the communities that we seek to connect, who share the same values as us.

The Brand Identity

Our logo has two halves of a circle at opposite sides with a streamline running from one half-circle to the other. The two half circles represent the gathering and communities we seek to connect. They are also “nodes” in crypto terms. These circles are halved because we consider our communities to be infinite - beyond our imagination.

These circles are halved because we consider our communities to be infinite - beyond our imagination.

We went bold with Clash Grotesk as our typeface. We are speaking to a modern audience in a fast changing world, hence, the selection of a typeface that calls attention to itself. 🙋‍♂️

The wordmark and logomark can be used interchangeably. The decorative asterisk is used with the wordmark as an emphasis on who all these are for - Africans.

What To Expect:

With our new brand, we will launch aesthetically compelling, amazing products and services geared at building web3 network utility straight out of Africa. 🤝🤝