Hey there,

In this week’s edition:

• Joshua has two posts: One showing you how to build a keyword strategy, and the other on the confirmed ranking factors that Google uses.

• Jake shares how to build topical authority for your website.

• I share seven strategies you can use to promote your blog.

✍️ New on our blog

How to Build a Keyword Strategy [Free Template]

There are many ways to build a keyword strategy, but all of them boil down to finding keywords that:

• Potential customers are searching for.

• Have value for your business.

• Are within your wheelhouse to rank for.

Read the post to learn how to find these keywords in four simple steps.

What Is Topical Authority in SEO & How to Build It

Jake Sheridan

To build topical authority for your site, you’ll need to:

• Do keyword research to find all the talking points within a topic.

• Organize that data into topic clusters.

• Produce content that meets the search intent of those topic keywords.

• Build relevant internal and external links to your content.

How exactly do you implement these steps? Read the guide to find out.

How to Promote Your Blog: 7 Proven Strategies

Si Quan Ong

Use these strategies to promote your blog:

• Build share triggers into your content

• Write about “easy to rank” topics

• Run an outreach campaign

Learn what the other four strategies are in the blog post.

8 Confirmed Google Ranking Factors

Joshua Hardwick

People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of them.

But besides HTTPS, mobile-friendliness, page speed, and Core Web Vitals, what are the other ranking factors that we know Google uses? Find out in the article. 

📹 New on YouTube

Is SEO Worth It? Answer These 2 Questions to Find Out

Sam Oh

In this video, you’ll learn the two questions you need to answer to determine if SEO is worth your time, money, and effort.

📚 What we’re reading

New Google Update

Tweet by Google Search Central

A new update—the October 2022 spam update—is currently being released by Google.

Introducing Site Names on Google Search

Article by Koji Kojima

Google is introducing site names on mobile search results to make it easier to identify the website that's associated with each result.

Refreshed Guidelines for Site Owners

Article by Lizzi Sassman and Gary Illyes

Google has launched a new and simplified version of the Webmaster Guidelines, now known as Google Search Essentials.

SEO Salaries Study: The Shocking Truth!

Article by Mark Preston

Use the salary checker in the post to see if you’re underpaid in your geographic area (U.K. only).

How to Avoid a Bad Podcast Experience for Your Guests

Twitter thread by Kevin Indig

Kevin shares his experience being a guest in over 50 podcasts. If you’re a podcast host, follow these five ways to avoid a bad experience for your guests.

Five Ways to Categorize Your SEO-Optimized Articles

Twitter thread by Alex Garcia

Alex interviewed our chief marketing officer, Tim Soulo, and learned about the five levels of content. Learn what they are in this Twitter thread.

Till next time ;)
Cheers,