Hey there,

In this week’s edition:

• I show you how to create content pillars.

• Bill shares his thoughts on whether growth hacking is still worth it.

• Fraser shows you how to market your small business in seven steps.

• Mateusz shares 13 affordable digital marketing tactics.

✍️ New on our blog

How to Build Successful Content Pillars

Content pillars are high-level introductions to a topic, which then link to other detailed guides to form a content hub. Learn the five steps to building a successful content pillar in this article.

What Is Growth Hacking? Is It Still Worth It?

Bill Widmer

If you’re looking for “growth hacks” online, they’re overdone and probably won’t work anymore. But the mindset of a growth hacker—coming up with creative ways to market your business—is not new and can still work very well. 

The problem is that growth hacking focuses on quick wins that don’t often have long-term viability. So, if you’re looking to build a brand that can last a lifetime, Bill has a better suggestion in the article.

How to Market Your Small Business (7 Easy Steps)

Fraser McCulloch

Small businesses make up over 90% of all businesses in the U.S., U.K., and Europe. If you’re struggling to get noticed or to generate inquiries or sales, this guide will show you how to market your small business effectively step by step.

13 Affordable Digital Marketing Tactics That Work

Mateusz Makosiewicz

From tactics like ranking your videos in search to creating lead magnets for your business, these 13 digital marketing tactics are affordable and work really well.

📚 What we’re reading

The Top 5 Soft Skills SEOs Should Develop

Article by Petra Kis-Herczegh

Hard skills are important. But soft skills are just as important if you want to progress in your career. Focus on these five soft skills for SEO success:

1. Empathy

2. Critical thinking

3. Proactive listening

4. Clear communication

5. Storytelling

Till next time ;)
Cheers,