Hey! Brian Casel here.  As a reminder, you're subscribed to this here newsletter where I share my notes and conversations about products, business and life.. Not into it? You can unsubscribe.

Every business I’ve started was always a reaction to the previous one.

Either correcting something that didn't work or doubling-down on something that did. Often both.

But I sometimes wonder...

What if I had a 6-month break in between exiting a business and starting the next one?

Not a vacation (well, yes, that)... But I mean a period of time where my job is to explore niches and game out scenarios. An effort to avoid recency bias in key decisions.

No, I'm not exiting or exploring! I'm more amped than ever to be working on ZipMessage. I got lucky when my path led me to this one :)

This is just an observation of how recency bias impacts our decisions (probably more than we think).

-Brian
@casjam

We launched a new thing for coaches!  It's a private community built around forming small mastermind groups for coaches.  If you do any coaching (part or full-time), come take a look and apply for an early membership!  

Justin Jackson joins me to share the story of how he started a snowboard shop in the late 90s and what, if any, parallels can be drawn to software businesses today.

Jordan talks defining their category and stepping back into the sales demo seat. Brian launched a community strategy while big product plans are underway in Q4.

My newsletter is sponsored by, ZipMessage, a product my team and I made for swapping asynchronous messages with clients and co-workers using video, voice, screen or text.  Try it out and let me know what you think!