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Shopify Dispatch Issue #370 - Discounting, Future of personalization

Shopify Dispatch

Issue #370 - October 26th, 2022

Discounts and Promotions

Kevin Hillstrom writes about how discounts are a tax you pay for being unremarkable and how you can get trapped by them.

The Future of Personalization and How to Get Ready For It

Holly Stanley goes over trends with personalization including ways to balance customer privacy with having them opt-in their own data.

Measure your customer loyalty

If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.

My articles this week

Leaking new customers out of your funnel

Figure out if your store and products are sticky or if they lose customers

Use a complaining customer to improve your Shopify store

Customer segmenting is the bedrock of effective marketing personalization

Eric Davis

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Shopify Dispatch Issue #369 - Shopify Tax, Shopify abandonment automation

Wednesday, October 19, 2022

Shopify Dispatch Issue #369 - October 19th, 2022 Introducing Shopify Tax: Taking the Stress Out of Sales Tax Shopify has released Shopify Tax to calculate and collect the specific sales taxes required

Shopify Dispatch Issue #368 - Gross margin, Merge customers in Shopify

Wednesday, October 12, 2022

Shopify Dispatch Issue #368 - October 12th, 2022 Gross Margin Dollars Kevin Hillstrom writes about how important gross margin is and how you can keep it high by building an organic marketing channel.

Shopify Dispatch Issue #367 - Acquisition vs loyalty

Wednesday, October 5, 2022

Shopify Dispatch Issue #367 - October 5th, 2022 Acquisition vs loyalty Kevin Hillstrom wrote a set of articles on acquisition-vs-loyalty that fit well together. First, you need to figure out what mode

Shopify Dispatch Issue #366 - Free Google Shopping listings, Shopify POS Go

Wednesday, September 28, 2022

Shopify Dispatch Issue #366 - September 28th, 2022 Google's update that impacts Rich Results & Merchant Center Ilana Davis writes about the Google update that now allows you to use structured

Shopify Dispatch Issue #365 - Shopify international, What do the metrics say

Wednesday, September 21, 2022

Shopify Dispatch Issue #365 - September 21st, 2022 Commerce without borders Shopify has released an update to their Markets featured called Markets Pro as well as releasing a new translation app. These

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