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29 September, 2022

Resource

Ultimate Email Marketing Checklist

Did you know Carin Slater (aka Litmus’ Email Marketing Specialist) has a printed and laminated checklist she uses for email creation? Something she can reference for every email build—and reuse for every email we send.

While we can’t send you a copy of Carin’s laminated version, here’s the next best thing.

29 of the most common—and critical—things you need to ensure are checked off before you hit send, all rolled up into one handy checklist.

Because email is hard enough as it is. Use this checklist to make the QA process a little easier.

Jaina Mistry
Director of Email Marketing, Litmus

Pop quiz:
What’s the top reason why people subscribe to newsletters?

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Scroll to the bottom for the answer.

Just under 8 weeks ‘til Black Friday and if you’re still looking for some campaign inspiration, these strategies should spark something.
We’re always experimenting with interactive emails as a way to surprise and delight y’all. Ever tried it? Give it a shot with one of these techniques.
DYK a whopping 71% of consumers expect personalized experiences from brands? And email content automation can help you deliver on that—easily.
Less than a month to go ‘til Litmus Live SO MANY GREAT SPEAKERS—I can’t wait! And bonus, I’ll be there running Live Optimization with Carin and Hannah!

What’s top of my email mind

Did you see the news? BIMI is officially rolling out to all Apple Mail inboxes! Building trust in the inbox, one email client at a time.
Something’s going on with Gmail Annotations. It looks like there are some changes incoming…
DuckDuckGo’s email privacy protection beta is now open to all—another hurdle email marketers are going to have to traverse.
And finally, I’ll leave you with something a bit more light-hearted. A brilliant list of unhinged email sign-offs. Be warned, some are a touch NSFW.

A surprisingly good listen

Yurii Veremchuk on LinkedIn: If Spotify playlist was a typical cold email. Surprisingly, it's a good listen :D

Jaina here, your host of this week’s issue

Hi there, I’m Jaina, Litmus’ Director of Email Marketing—thanks for making it all the way down here and for believing in the email scroll

The answer is c. 39% of participants in a StoryDoc survey said they subscribed to receive discounts. Now that’s got me intrigued—why did you subscribe to Litmus Weekly? Reply to let me know!

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The one checklist to rule them all, interactive email techniques to try, and more

Ultimate Email Marketing Checklist

What’s top of my email mind

A surprisingly good listen

Jaina here, your host of this week’s issue

Older messages

6 steps to a powerful email design system, newsletter examples (plus why they work), and more

Tips for starting a newsletter, ideas to boost your CTR, Black Friday inspo, and more

Nominate your email for an Email Excellence Award

Nominate your email, the joy of plain text emails, how to improve your email rep, and more

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