Hey there,

In this week’s edition:

• Joshua discusses whether targeting zero-volume keywords is worth your time.

• Fraser shows you how to apply SEO fundamentals to your events.

✍️ New on our blog

Should You Target Zero-Volume Keywords? It Depends

If you have plenty of keywords with search volumes, it doesn’t really make sense to target “zero-volume keywords.” Unless: It’s a trending topic that has legs OR has the potential to convert visitors into customers.

A Simple SEO Guide for Successful Event Marketing

Fraser McCulloch

You may think you can’t do SEO for events. But nothing could be further from the truth. You’ll still be able to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales.

In fact, there’s an event pack SERP feature on Google, and you’ll be able to appear at the top of Google for event-related queries. This is powered by Google Events schema markup, and the guide will show you how to fill it in (plus more!).

📚 What we’re reading

Everyone Wants to Be a Hot, Anxious Girl on Twitter

My most incredulous takeaway: These viral tweets that a “hot, anxious girl” would relate to are written by a guy (or at least that’s the case for the one account that was profiled).

7 Things I Wish I Understood Earlier as a Technical SEO

Some important lessons from Kristina about working as a technical SEO.

14 Questions for Changing Perspectives

Some incredible questions here. My personal favorite (which came originally from Tim Ferriss): “What if I could only subtract to solve problems?”

Hustle Culture vs. Chill Work

Rand hustled to get his previous startup going. But in hindsight, he thinks it would have been better if he had slowed down. Today, at SparkToro, he and his team practice “chill work”—a Zen-like appreciation for the fulfillment and rewards of high-quality work, but never letting work intensity overwhelm the rest of life. 

Chill work helps you do less better, focus on the right priorities, and take pride in results (not the intensity and quantity of labor).

What Is Something No One in Marketing Will Admit, but Is Definitely True?

This made me laugh: “SKIP AD is the highest performing CTA.”

New Rich Result Types for eCommerce SEO

If you work in e-commerce SEO, there have been some recent Google updates that can impact your CTR. These are the four little-known types of rich results that can appear. 

SEO Features vs. SEO Bugs

Here’s the difference:

• SEO feature – A set of functionality that helps search engines crawl, index, and rank content that is intentionally built.

• SEO bug – An error usually caused by human error from the technical team or miscommunication that results in something being deleted.

 


Till next time ;)
Cheers,