Author: Carol @CC99Carol

Editor: Colin Wu

Abstract：

Since the crypto market entered a bear market for half a year, the investment scale of top investment banks have all contracted to varying degrees. At the same time, more and more Web2 game makers are also trying to take advantage of the situation to transform and enter Web3 through their accumulation in the traditional game field, in an attempt to earn a place in the GameFi circuit in the future. In this context, PECland emerged, adopting the model of Gamefi+NFT+Entertainment+Social+Creation, trying to break the boring economic game market nowadays and create a real GameFi with a game core, and after my all-round research, the project has no merits or demerits, but it does have some potential.

Foreword

Looking back at the recent hotspots, eevents such as Aptos’ mainnet launch and Musk’s acquisition of Twitter have shown signs of recovery in the crypto market that has entered the deep bear market, and it has also appeared in the secondary market to a certain extent.In this environment, many NFT manufacturers are starting to move, and the long-silent market seems to be showing signs of revival.

According to my survey, top crypto investment banks such as A16z and Paradigm have seen different degrees of scaling down their investments in the first half of 2022 due to the bear market. However, surprisingly, their investments in GameFi and Web3 infrastructure have repeatedly expanded in proportion. One of the bets on infrastructure is in line with the logic of the bear market, because in a bear market, infrastructure is undoubtedly a relatively robust and safe choice compared to the application side, and its somehow equivalent to the robust component of the portfolio.

In contrast, the GameFi track is undoubtedly a risky investment. But many investment banks are still very favorable to it, which can also reflect that GameFi in the next bull market may have a certain probability to become an explosion point.

The game makers in the Web2 world have also keenly caught this trend, so they have gradually started to enter the layout. They hope to rely on their rich game development experience and deep understanding of audience needs to get a head start in the GameFi race.

And PECland was quietly launched in October this year. By combining NFT and GameFi, it tries to create a truly playable Web3 game to break the boring gaming experience in the market today. And some elements of this project really caught my eye. So, let me take you through the project together.

Project Profile

PECland is a Web3 social content game platform that combines social, entertainment, business and creative elements.

In the world built by PECland, players can create their own personalized clothes, homes, and even have fun making friends, getting married, and working through social parties. Its rich design elements make the project intuitively more playable and interesting. PECland also has access to ENS domain names in the game, which players can use as their usernames that will further expand the social scope of the project.

By way of party games, players are free to hold virtual concerts, community events, meta-universe events, etc. in the constructed scenarios. And according to the official information provided, players can also get an island for free to build their own private home.

In addition, the PECland community will also motivate players to create freely through practical benefits, thus allowing players to enjoy the game while earning considerable revenue. When it comes to revenue, we have to mention PECland’s core pass, PECFeiends.

PECFeiends is a collection of 9,000 PECland-derived 3D character NFTs built on the Etherchain, with cartoonish and diverse characters.

According to the announcement released by its Discord, holders of PECFeiends can experience the PECland game in the beta version in advance, and for users who hold the MVP background NFT, they will get airdrops of all future NFT series of PECland, which may show that the project is with long-term planning.

Project Advantages

1. Social immersion experience and playability

PECland builds a bridge between the Web2 and Web3 worlds through virtual reality. Players can not only enjoy real-life like experiences in the virtual world, but also override real life to build anything they like. At the same time, people can make friends with like-minded people through the social mode and use special UGC tools to achieve the real sense of Social To Earn.

Overall, the best feature of PECland is its strong immersion experience, and ta relatively stable revenue model will also increase the retention rate of users. However, compared with the current Web3 games which are overly obsessed with revenue and ignore its user experience and actual playability, PECland is still more playable and interesting, and there is still a revenue mechanism, which is a more balanced existence.

2、Team strength

The development team of PECland has considerable game development experience in the Web2 world. The founder of the team, Aries, is a famous game producer with 16 years of experience in the game industry. The games developed by his team have been recommended by Apple App store Today and ranked №1 in the game charts of many platforms, and the games operated by his company have 5 million+ downloads. In addition, the team also composed of veterans in GameFi, blockchain and traditional game fields that has considerable strength.

3、Serious attitude of the developers

In fact, what attracted me from the very beginning was the official website of PECland. To be honest, after seeing many shoddy official websites of many projects in the industry, the design of PECland’s official website can be considered a refreshing stream for me. The layout of the page is clear, vivid, interesting and interactive, which can reflect the serious attitude of the developer to a certain extent. Moreover, according to my observation, the operation and management of Discord is also very well done, and the project as a whole shows a positive development of the flourishing state.

Project Disadvantages

1、Lack of experience in Web3 development

The majority of the members of PECland development team still come from the traditional Web2 world, and their development strength is indeed evident to all, but they may lack a certain market knowledge for Web3. And in the general environment of Deep Bear, it is still unknown whether it can adapt to the overall pace. In addition, through the analysis of the project roadmap, I found that the technical difficulty of this project design is not low, so whether its development progress can be as expected is also a problem that has to be considered.

2、The amount of funding is unknown

At present, PECland has only received IGG’s financing, and the amount is unknown. Therefore, the adequacy of its funding is actually in doubt, and this can only be concluded by assessing the subsequent development of the project.

Analysis of the current situation

According to the data obtained by me so far, the trading volume of PECland reached its peak near October 20. According to the analysis, the main reason is that the project owner bought back some of the NFTs in the secondary market at that time, which also made its price fluctuate to a certain extent, and since then, its price has returned to a stable state.

So far, PECland has completed two Mints, its floor price of 0.06 ETH. From its roadmap, we can see that PECland will launch the NFT trading market system next, integrate high-quality NFT projects into PECland, and launch NFT collections with different themes. PEC World Cup NFT Collection. Presumably, it will also attract a wave of enthusiasm, but the specific price performance still depends on the ability of the project party’s operation team.

Conclusion

In the context of the bear market, the overall performance of PECland can only be said to be without merit. Its core concept is to break the repetitive and boring “Play to Earn” model and replace it with an immersive game world, aiming to achieve a relative balance between playing and earning. Overall, PECland has a promising future, but it will undoubtedly take some serious work to break through the bear market.

Reference：

BlockWisdoms. PECland: Entering a new era of NFT multiplay [EB/OL]. [ 2022/10/25 ]. https://www.jinse.com/news/blockchain/2525610.html.

Follow us
Twitter: https://twitter.com/WuBlockchain
Telegram: https://t.me/wublockchainenglish