$3,386 in sales from `trash` (smart study)

Invino had a list of 78,000 subscribers who never opened their emails.
They wanted to remove them, but instead they managed to make $3,386 in sales.

Here's how...

Did you know that:
1. Birthday emails have a 481% higher transaction rate than promotional emails.
2. Birthday emails generate 342% higher revenue per email than promotional emails.
3. Birthday emails have 179% higher unique click rates than promotional emails.

But Invino didn’t know when their inactive subscribers were born.
Though statistics say that 1/12th of all people share the same birthday month. (make sense? ;))

So they sent an email with a smart subject "Happy [belated] Birthday!" to all the subscribers, hoping to be relevant to 1/12th of their list.

Here are their results (for subscribers who never ever opened their emails before):
470+ warm replies and $3,386 in sales.

Another way to boost your sales is by boosting your opt-in rates. Here's a good simple tool for this I always recommend.

Source: www.growhack.com


Cheers,
Charlie Patel ;)



Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9

---

Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036