Product Habits - How YouTube achieved hypergrowth

 Hiten's Pick 

What Twitter Should Do Next

ProfitWell Founder and CEO Patrick Campbell wrote a compelling thread about Twitter subscriptions this past week. He makes the case that verification should cost less, Twitter Blue should cost more, and Twitter has the opportunity to have 10x subscribers. He presents compelling data based on a pricing study with more than 50k users. Check out the entire thread here.

 Business 

Cloudflare Made it Easier To Become an Indie Hacker

Over the past few months, Cloudflare released several new products to help bootstrapped founders. They've made it easier to build real-time video and audio apps cheaply, and customers can now host files without worrying about bandwidth. Which tools do you think will help you the most with building your business?

Inside the Underground Market for Fake Amazon Reviews

Customer reviews are essential and generally lead to higher sales. Ratings help boost buyer confidence and give products more visibility. Unsurprisingly, there is an entire business segment dedicated to gaming the system with Amazon reviews. This is a fascinating read about the underground market behind seemingly trustworthy reviews.

 Product 

Does Your Product Need Dark Mode?

About five years ago, both Apple and Google introduced their dark mode versions into their products. Other significant players quickly followed suit. It's become commonplace to add that feature into apps now—but is it essential? This article lays out the good and bad of prioritizing dark mode as a feature in your product

Two Approaches to Product Design

There are two main approaches to product design. The first is to work on making it easier for the user to do something they need to do. The second is to try and make the user do something you want them to do. One approach is user-centric, while the other is business-centric. Most businesses need to find the right blend of both

 Marketing & Sales 

Building the Future of the Go-to-Market Process

So much expectation and effort are built into product launches. Unfortunately, they often feel chaotic and underwhelming, but that doesn't have to be the case. Having a foundationally strong go-to-market strategy helps you launch something into a market and grow it sustainably over time. Here are some thoughts on what a good GTM strategy looks like

A Guide to Email for SaaS

If you're building a SaaS company, this is a marketing must-read for what you need to know about email. It covers everything from list segmentation and deliverability to optimizing click rates and reducing churn. Check out the complete guide here—it's worth bookmarking.

 Growth 
Trial or Freemium? Here's How To Get the Best of Both.

If you're debating between offering a free trial or a freemium plan, one solution might help you get the best of both worlds: a reverse trial. It gives customers access to paid features and puts them on a freemium plan once the trial ends. This enables you to drive both conversions and product usage. Here's how it works

Growing a Product to 10 Million Users With $0

Jotform Founder Aytekin Tank started his company in 2006. Since then, he's added hundreds of staff, opened up three offices, and built a product with 10 million users. To date, the company still hasn't taken on outside funding. This is a good read about what's possible when you take your time and pursue a single goal

 Management 
Rituals for Hypergrowth

From 2008 to 2014, YouTube entered hypergrowth mode. Shishir Mehrotra shares what the challenges were for the company at the time and how the YouTube team slowly built a set of rituals and best practices to stay aligned and run a complex business. This is a fascinating peek into the weekly cadence of work at the company, along with the fundamental philosophies that underpin its success over the years.

Recession Anticipation Tips From a Turnaround Pro

Many of us are anticipating a recession but haven't prepared our companies for one. This list of tools is essential for ensuring your company can withstand macro and microeconomic shifts. The most important one is: Prepare and maintain a very detailed, rolling 12-month financial model

 Insight of the Week 
How To Communicate Effectively

This was written for software developers but applies to everyone. Being an effective writer is a superpower. It impacts short- and long-form writing, from code comments and design documents to emails and Slack messages. Reading this will encourage you to avoid the trap of "low-resolution" writing



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