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Bloomberg an Example of 1st-Party Data Done Right
Tuesday, November 1, 2022
Plus... Dotdash Bloomberg an Example of 1st-Party Data Done Right It's been a couple of weeks since Bloomberg revealed that it was removing 3rd-party programmatic advertising from its site. In an
A Case For News Corp Splitting Further, Not Merging
Tuesday, October 25, 2022
A Case For News Corp Splitting Further, Not Merging It often feels like the big winners in business are the lawyers and bankers that help with merging and splitting businesses. While once it was part
The Washington Post Leans Into Price Lever to Grow Subscription Revenue
Tuesday, October 18, 2022
The Washington Post Leans Into Price Lever to Grow Subscription Revenue When many operators think about increasing their subscription revenue, getting more people to sign up is the first thought.
NYT Rationale for The Athletic Comes into Focus
Tuesday, October 11, 2022
NYT Rationale for The Athletic Comes into Focus It has been ten months since The New York Times agreed to acquire The Athletic for $550 million. The dream of bolstering its subscription product and
Hard News Struggling to Keep People's Attention
Tuesday, October 4, 2022
Hard News Struggling to Keep People's Attention The hangover from Trump losing the election in 2020 continues to give headaches to news organizations. Press Gazette analyzed the 50 biggest English-
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