Product Habits - Crypto's Enron moment

 Hiten's Pick 

Crypto's Enron Moment

It's been a crazy year for crypto. So much has come to light in the past month, including the story behind FTX and its founder Sam Bankman-Fried. This is a thought-provoking read that compares FTX to being the Enron of the crypto world. So what do you think comes next?

 Business 

How To Build Leverage From Scratch

Jack Butcher put together a great read about building leverage from scratch. The formula includes: Not depending on a single source of income, aligning your work with your curiosities, and developing a network of trusted relationships. Check out his formula here and how the application of it took shape in his life. 

A Shift in How Companies Operate

The most likely scenario for 2023 is a worse economic environment than we had in 2022. We will probably see global interest rate hikes, a recession, down rounds, deep layoffs, and plenty of private tech company failures. These are some fascinating predictions of what we can expect as we wind down 2022 and head into the new year. 

 Product 

Apple's VR/AR Plans

This Twitter thread paints a picture of what Apple's platform might look like in the future, especially regarding augmented and virtual reality integration. It starts with hardware Apple expects to release several years from now, with production starting next year. Now and again, you stumble upon a thread that blows open your perspective about a topic. This is one of them.  

Why Everything Looks the Same

Over the past few years, I've noticed what this article highlights: Everything is starting to look the same. From cars and packaged goods to websites and apps, design feels like it's converging and conforming. Here's an interesting take on why this might be happening

 Marketing & Sales 

Marketing Through Content to Developers

Content marketing generally works, but it's hard to capture some people's attention more than others. Developers are one such group; if you can create content they like consuming, it says a lot. DigitalOcean is doing it brilliantly, attracting millions of monthly readers. Here's an outline of what's worked

Launching a Business With $1,000 in 90 Days

During a recent podcast interview, Seth Godin shared the five steps he would take to launch a new business from scratch with only $1,000 and 90 days to spare. The most potent advice is to focus on the smallest possible audience. It's counterintuitive, but it works

 Growth 
How To Get Paying Customers Before Building Your Product

One developer made the switch from product-first to content-first for building a company. He shares what he's learned about what not to do—and what you should do instead. While it may not feel natural, there's a method to the madness of choosing to build an engaged audience before making a product

The Bubble Has Popped

Basecamp Co-Founder David Heinemeier Hansson shares that the Silicon Valley way is to raise a lot of money and try to become a unicorn company. But there's another path to startup growth and one that Basecamp intentionally chose. It involves operating within your means, taking profits along the way, and aiming for a stable long-term business. This read will inspire you.

 Management 
Elon Musk Is Overloaded

Elon Musk leads multiple huge companies, and now he's adding Twitter to the list. How will he manage so much complexity moving forward? It's hard to run one company effectively, let alone four or five. Here's a look at everything he's trying to balance and what the future may look like for each company

Microsoft-ing Your Way Through a Recession

Although the economy is soft overall, tech seems to be taking a particularly hard hit. If you're building a company and want to survive this downturn, it's worth taking a page out of Microsoft's playbook. These strategies are worth replicating

 Insight of the Week 
Why Your First Ideas Aren't Always the Best

The secret to coming up with great ideas is to generate as many ideas as possible, knowing most of them will probably be bad ones. Often, solving problems is less about finding the "right" answer and more about opening ourselves up to innovative ideas. This short and sweet podcast episode is worth the listen



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