How to use YouTube to write better content

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Time to read: 2 mins 50 secs

Content creation is a race for attention.

With so much noise out there, you need to be able to create thumb-stopping content.

While there are many experts on the matter, the #1 pros at capturing that attention to me are Youtubers.

Most of the biggest creators in the world are Youtubers.

Youtube has also been around the longest out there of most social platforms.

It makes sense to turn to Youtubers to see what they do to capture that attention (and steal it for ourselves).

Youtubers capture attention with two elements:

• The title
• The thumbnail

There’s so much to learn JUST from youtube thumbnails and titles on how to create better content that I could write an entire book about it.

In today’s email, we’ll focus solely on Titles. Let’s dive in👇

Craft hooks from Youtube titles

Youtube titles are like mini masterclasses of copywriting. So how can you use these Youtube titles in your favor?

Here’s what you should do:

• Pick a random creator from any niche
• Click on the “Videos” tab
• Sort their videos by “Popular”

Boom.

By doing this, you now have access to their top-performing content. And better yet, the titles 👇

For this example, I took Graham Stephan, a creator who talks about real estate and finance.

There’s 0 relation with my niche (content and audience building).

But those titles…Just by looking at them, I got a bunch of content ideas:

Let’s see it with another example. Take Ali Abdaal, another creator who has not much to do with my niche:

From looking at his most popular videos, I get a bunch of ideas in seconds:

It’s just easier to start creating content from something tangible (like a title) than from a blank page (remember the headline framework).

That’s why checking Youtube titles is such a great creative exercise.

How to apply this?

The big question is, how exactly do I do this?

The first step is identifying a few big youtubers and filtering their most popular content.

Once that’s done, you need to take those headlines and identify the parts that can be switched for others.

Let’s take one of the titles above as an example:

How to Buy Your First Rental Property (Step by Step)

Marked in Red is the part of that title that can be changed.

The last step is to understand why that part works on the original title and apply it to your niche.

In this case, “Buying your First Rental Property” is a DESIRE that Graham’s audience has.

For mine, writing a viral thread could be one of those desires. That’s why I came up with:

How to Write Your First Viral Thread (Step by Step)

What’s that for yours?

Where to apply this?

These content ideas can be applied to ANY platform. These titles can be:

• Blog titles
• Twitter Thread Hooks
• LinkedIn hooks (above the fold)
• Other Youtube titles for your niche
• Even TikTok videos

Once you have that title, that original idea, the rest of the content will come way easier.

Content ideas are everywhere if you know were to look. Use this email as your signal to get started!

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