Blogging the Festive Season: The Blogger-Consultant-Speaker [Case Study]

Tara Gentile (now McMullin) is a blogger and business strategist whose online presence underpins her thriving consulting business. As part of our Blogging the Festive Season series, we asked her how the festive season affects her business and blog.

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Back in November of 2002 when I first hit ‘publish’ on my original (and short lived) Blogspot Blog I did so believing that this ‘blogging thing’, which I’d only just heard of, would be a bit of fun. I started for a number of reasons but in short it was curiosity and the hope of a new hobby and perhaps some new connections that drew me to it. At the time I was working three jobs.

Over time, through hard work and discipline, using the techniques I’m going to share with you in these courses, my blogs have grown from a hobby (some would say an obsession), to a part-time, then a full-time job, all the way through to a fully fledged business employing a team of people.