3 questions = 200k impressions (Plus 3 more steal-worthy ideas)

Hey everyone!

This is The Steal Club, a newsletter for creative entrepreneurs.

We share lessons, strategies, frameworks, and templates to grow your audience. “Stolen” from the best creators in the industry.

First of all, happy holiday week to everyone in the US!

I'm just gonna run one BF promo this year, and it has to do with this newsletter.

I've opened the classified ad slots from here until the end of 2022.

I've decided to do a 40% off discount on the actual price (50$ before, now 30$).

If you want to get in front of 4500+ creators and entrepreneurs for just $30, this is your chance.​

That's it! But before we dive in, let me thank you this week’s sponsor:

👨‍🍳 Today's menu

Usually, this newsletter focuses on developing a single idea we stole from some creators.

But today, I found myself with several things I wanted to share, so today's email will be more bite-sized.

This is the menu we have for today:

• Five years of personal branding lessons in 1 tweet
• A Twitter algorithm hack
• Non-obvious reasons people read content
• 3 questions, 200k impressions
• And a newsletter find

Let’s dive in!

🫅5 years of personal branding lessons in 1 tweet

I subscribe to each one of Ali's lessons, but I would add two more:

1) It's hard to get started. It's even harder to keep going. You'll need help. Find a group of peers on a similar journey and support each other.

It's a life hack.

2) You'll see real growth as a creator, maker, or entrepreneur when you stop seeing others as competition, and you start seeing them as inspiration.

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🐦 A Twitter algorithm hack

Unfortunately, my content has been underperforming for the last few weeks, so I wanted to know why.

During my research, I learned many things about the Twitter algorithm.

One “algorithm hack” that made a ton of sense once I read it was this one:

Imagine that “your best time to post” is between 9 AM and 12 PM. (Figure yours here)

So you schedule a tweet for 9 AM and a second for 11 AM.

Then, if tweet #1 starts doing well, you unschedule tweet #2.

Why?

The main reason is that engagement and reach compounds.

Twitter takes the first 1h of your tweet to determine if the tweet is worth showing to more people.

So imagine tweet #1 does well, and it starts growing.

But then you post tweet #2.

Now you are telling the algorithm there are two different tweets from you.

The algorithm has to show both to your audience, so you are basically capping your reach.

Before knowing this, I’ve probably killed a few of my tweets because I didn’t know a tweet could be “interrupted”.

So now I know. And you too!

By the way, this applies to any other platform.

Source: Stolen from Stephanie​

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🤓 Non-obvious reasons people read content

Hooks, great first lines, the topic… there are many reasons why people will read a piece of content.

But according to the responses to Rob’s tweet below, these might not be the only ones.

There’s more that goes into reading the content than just the hook! Here are the other reasons why people would read the content:

• Liking/Knowing/Trusting the person
• Writing from personal experience
• To learn something new (novelty)
• Relevance of the topic with my current interests
• New angle on an old topic
• “Telling me exactly what I get from it”
• The metrics. Does the content already have likes and comments?
• The smell of the hook 🦨 (I lol’d at this one)

It turns out not everything is about the hook.

Source: Stolen from Rob​

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📈 3 questions, 200k impressions

Questions are an underrated form of content creation.

Besides generating a ton of engagement, they are great for audience research.​

The key is figuring out what to ask, and doing it with balance. Here are a few angles you can take:

Challenge them (”in one sentence”) 👇

Or be funny (peep these numbers from Ivan Karabadzhak) 👇

People love to pitch in, especially if they don’t need to elaborate much with their answers. That’s why putting constraints to it (like “in just one sentence, tell me X or Y) works so well.

When writing your next post, try asking a simple question.

You’ll be surprised!

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🗞️ Newsletter find: Startups FYI

Discover 100+ profitable online businesses and side-projects (and see how much $$$ they make).

Sign-up for our free weekly newsletter & join 5,000 startup founders and makers learning how to build profitable projects and make money online.

👉 Subscribe - it's free! ​

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Thanks for being part of the club! See you next week!

Alex Llull Thief Master The Steal Club Share this newsletter | Say 👋 on Twitter | Sponsor this newsletter

PS: If you want to get in front of 4500+ creators for just $30, this is your chance!​