KP's Column - "I have nothing to sell you"
⚡️ A QUICK NOTE ABOUT OUR FEATURED SPONSOR ⚡️Thanks to this week’s newsletter sponsor: Airboxr Data automation can help companies—especially emerging DTC brands —automate a large portion of their decision-making and reporting. If you’re a DTC brand, Airboxr helps you run world-class cost-efficient data automation for your Shopify store. Find hidden insights from your store data to increase conversions and sales by 20%. Create reports and schedule them to run on their own. No more downloading and cleaning CSV files. Simply select an analysis (called ‘Hops’) from a collection and run them in one click. Like Zaps but for data. Let’s be real. Here is what an average cold email looks like ⤵️ Whether as an investor or a customer, we’ve all been at the receiving end of such ridiculous cold emails from pushy founders. Most people are turned off by these. They are highly ineffective and outright dumb but why do so many founders still write sh*tty cold emails. Perhaps because most founders operate from a place of desperation and not intentionality when it comes to sales. That means they execute the ‘spray and pray’ technique without reflecting on how it might come across and how effective it’s actually being. I struggled with this too. Until I came across a workshop by Josh Spector where I learned to never pitch anymore. I decided I am not going to ask for anything. I’ll operate from a higher point of leverage .. which is that I’ll only just ‘offer’ an opportunity for the recipients to check out the product and see if it delivers value to them. Combined with 100% willingness to move on if it’s not a good fit without coercing anyone. I recently discovered Alex Hormozi and have enjoyed his worldview on sales very much. See his mantra as his Twitter banner below:
How to do it better:Over the years, I’ve tried various experiments — here’s the distillation of all my suggestions into one template below. The ultimate cold email / DM ingredients:Note: You don’t have to leverage all these ingredients but pick a few and use them to craft a powerful email/ DM. 1. Open with 1-2 lines of something that makes sure the potential client likes you
2. Why him/her? Show relevance and fit to their current goals and priorities
3. Highlight the clear BENEFIT to the client - make it super super obvious
4. Show your “social proof” or testimonials of others they respect and view as peers
5. Present your ask clearly. Then offer an easy exit door too. (No strings attached).
6. Remove friction to act, make it easy to get started — add a super simple next step. Offer to help them get started yourself.
7. Raise the stakes - if they don’t accept the offer, what will they potentially miss out on?
8. Thank them
The order of the above components is also up to you. Sometimes, I do 1, 5, 2 and so on. Mix it up and learn as you go! Test it with friends and peers. Ask for feedback and iterate accordingly. All the best ✨ Other resources:Shoutouts and Sponsors#1. The First 100
#2. Jason Majlessi
#3. No-Code Exits
And that’s a wrap for now! Thank you for giving your attention and checking this edition out.Would really appreciate it if you can take 5 seconds and pay it forward to help someone else leverage these tips by sharing this article on Twitter/Linkedin and tag me (@thisiskp_). Feel free to DM me for cross-promotions or ad sponsorships. And lastly, let me know if you have any other cold email resources that I can add to my collection and share with everyone :) Thanks again! |
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