Sell more. Be +140% clearer (crazy easy)

We all know how it's hard to sell when people don't get you.
We all want people to understand our value so well that our conversions break through the ceiling.

I've just stumbled upon an awesome data-driven research that shows what specific elements make our headlines become 13%-140% clearer.

Here you go:

1. If you turn your headline into a question, its clarity gets DEcreased by -26%.
2. By turning it into a "How to" type of headline - the clarity gets INcreased by +13%.
3. By addressing a reader in your headline (... you ...) - the clarity gets INcreased by +40%.

Finally... Drumroll please...

4. By adding a number to your headline - the clarity gets INcreased by +140%!

Now I understand why I like numbers in headlines :) and try to put them in all my subject lines :).

Source: conversionxl.com


Cheers,
Charlie Patel ;)



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