Product Habits - Why beginners should teach

The Age of Acquisition

Capital providers have flooded funding into tech companies that needed cash for extreme growth. But in many cases, those companies became over-funded. They built their strategy around unsustainable customer acquisition costs. So the likely path forward for many companies will be consolidation. Here's what we should expect to see in 2023.

Top 6 SaaS Trends To Keep an Eye on in 2023

SaaS business revenue will reach over $700 billion in the next five years. As people change their behaviors around software consumption, we'll see SaaS companies adjust accordingly. This is a good read about changes we can expect over the next year—from pricing becoming more democratic to vertical SaaS becoming more prevalent. 

Startups Are an Act of Desperation

Startups are hard, and for the first few years, they rely heavily on how hard a founder pushes the ship forward. There's usually a bit of "desperation" involved—whether it be related to career, money, product, or mission—and often a combination. If there isn't at least a little desperation, there's usually not enough motivation to stick out the hardships of building a startup. 

Will Google Ever Launch a Successful New Product Again?

Even if the initial ideas are good, most of the products Google has launched in recent years have flopped. Their most successful products have been around for a while—but what comes next? The comments on this Hacker News thread explore some of Google's surprising wins, losses, and potential upcoming product hits.

The Beauty of Brownfield Development

In software development, the term "greenfield project" means a project built from a clean slate. The alternative is a "brownfield project," where a feature is built on top of existing code. Brownfield projects subject engineers to the constraints of a current system and force them to meld new features alongside legacy code. But there are plenty of advantages to brownfield projects—here are some of them. 

Product-Led Content Marketing: How To Do It Right

Product-led content marketing ultimately centers around driving experience and providing value. The goal is to activate new engagement and stir re-activation with inactive users. Your content levers should feed into one another and ultimately center around quality over quantity. These are the content strategy pillars you should follow. 

SEO is a Waste of Time

It would be best if you didn't worry much about SEO early on at a startup. Before you validate your idea, SEO efforts are usually a distraction. Learn how to validate correctly first. Then, ensure you aren't over-extended from a time or money standpoint. Once you've crossed those two thresholds, here's how you should tackle SEO. 

Reading a Profit and Loss Statement

It might sound like a total bore, but learning to interpret profit and loss (P&L) statements is a must for any leader. It's essentially a map of how well the company operates and points you toward any problematic areas that may need extra support or change. This guide will walk you through how to read one correctly.