Saas Club - [SaaS Club] Pivot or Persevere?

But 18 months later, he realized that the economics of their business model didn't work unless they could build a massive customer base. So they pivoted and moved to selling their product to large media companies. But they struggled to find customers.
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Hey Reader


I hope you're doing well.


Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

Pivot or Persevere? How a SaaS Startup Found Success

In 2012, Trevor became a seed investor and CEO of a small 2-person company building a micropayment solution for digital content creators.

But 18 months later, he realized that the economics of their business model didn't work unless they could build a massive customer base.

So they pivoted and moved to selling their product to large media companies. But they struggled to find customers.

All this time, Trevor was funding the business out of his own pocket.

He had sold a previous business, which helped. But he still wound up selling his house to keep the business going.

At the time, it was a scary thing to do. But Trevor believed that he was solving the right problem. It was just a matter of time.

And that bet eventually paid for him.

Today, Piano generates $80 million in ARR. The company has around 800 customers, over 600 employees, and they've raised $222 million.

I hope you enjoy it.

Listen to the full podcast episode

📗 Book of the Week

This week's book recommendation is from Omer:

Time Off: A Practical Guide to Building Your Rest Ethic and Finding Success Without the Stress by John Fitch and Max Frenzel

Why did Omer recommend this?

"It's so easy to fall into the trap of working all the time. I'm guilty of this and have to constantly remind myself about the importance of time off. This is a brilliant book that changed my perspective on why we should take more time off and how it can help our business and work."

🌎 Remofirst

Are you planning to expand your business into other countries or are looking to hire the best talent anywhere in the world?

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Cut through the complexity of global hiring with the best pricing in the market starting at $199/month.

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🌐 Around the Web

YouTube

We're now posting full-length video interviews on YouTube.

So if you want to watch the interview with Trevor, check it out there:


😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.



Have a great week!


- Omer


P.S. I've just launched a new coaching program (Accelerate 2.0). If you're interested in joining the first cohort you can learn more here.













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