This emoji gets 3x more engagements than :-)
Larry Kim from WordStream conducted a test on emoji vs. non-emoji promoted tweets.
The emoji version of the tweet received 25.4% higher engagement and it also had a 22.2% lower cost per engagement.
Another interesting study showed that not all emoticons bring the same engagement.
Here are the results:
When I was reading this, I thought, what if we could test emoticons on ad platforms like Google Adwords, etc...
Source: neilpatel.com
Cheers,Charlie Patel ;)
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