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What exactly does this mean?

Let’s say you’re a freelancer.

You don’t just “write copy that converts for clients.”

You “enjoy writing copy that converts for clients.”

This simple shift in language was found to boost Facebook ad CTR by 40%, enhance perceived quality, and increase willingness to pay.

No matter what you’re selling, people associate your enjoyment in its production with higher quality and less automation.

If you want to stand out, try it. This strategy is used by only 0.1% of Etsy sellers and 4% of Upwork freelancers.

Read more from Nick Kolenda.

Aimfox makes LinkedIn outreach less of a PITA.

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Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

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Let’s get it on the calendar.

Mug Root Beer has earned a bit of a cult following in recent history.

Now, they’re selling custom DNA kits to help fans find out if they “got that dawg” in them (results range from 30 to 110%).

The kit, which drops this Friday, comes with a can of Mug, a “dog drool” dropper, a test card, and a real canine DNA testing kit for funsies ($90 value!).

The campaign was kicked off by a genuinely hilarious social video, “Genes with Gene,” which riffs off of “Finding Your Roots.”

In a business-as-usual move by Mug, the first 200 to make the required Mug purchase through TikTok Shop will get free test kits.