The content marketing framework (must read)

Many of us know a lot about content marketing. I’ve shared a lot of studies on this.
But often there is a lack of understanding of the whole picture (how content eventually converts into customers).

Recently I found an awesome content marketing framework that allows you to see the whole picture.
Here you go:


Attract the right audience:
1. Articles
2. Blog posts
3. Assessments
4. Infographics
5. Podcasts
6. Thought leadership
7. Whitepapers
8. Videos
9. Press/News
10. Tip sheets
11. Industry webinars
12. Industry ebooks


Turn prospects into leads:
1. Training videos
2. Assessments
3. Solution videos
4. Frameworks
5. Educational worksheets
6. Perspectives
7. Solution pages
8. Presentations
9. Sell-in solution decks
10. Virtual events
11. Physical events


Build brand reference:
1. Buying/Product guides
2. Evaluation tools
3. Product webinars
4. Case studies
5. Testimonials
6. Data sheets
7. Free trials
8. Comparisons
9. Product marketing
10. Sales enablement
11. Virtual classrooms


Convert to a customer:
1. ROI tools
2. ROI case studies
3. Detailed assessments
4. Product demos
5. Tailored workshops
6. Custom sales enablement
7. Custom executive presentations

Source: www.quicksprout.com


Cheers,
Charlie Patel ;)



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