2022’s best social media trends and stats

2022 Sprout Social Index™
 
 

What’s Next? Expert Predictions On The Future Of Social Media For 2023

 
 
 
 

We’ve seen many shifts in the social space, from platform shake-ups to passing social trends. Sometimes, it can feel overwhelming. But all of these changes also yield new opportunities, so brands need to step up to the challenge and invest in social with confidence.


To help you thrive in the new year, we spoke with social experts to share their predictions on what’s in store for the future of social media. Use these insights to inform your 2023 social strategy and stay ahead of the game.

Dive In → 

 
 
 
Top TikTok Trends of 2022

6 TikTok Trends To Fuel Your Social Video Content For The Rest Of 2022

With over 1 billion monthly active users, TikTok has proven its cultural influence, making it a valuable asset for your brand. While TikTok trends do move fast, a few leading themes remain steady. Learn the top 6 TikTok trends to keep your video content fresh and engaging.

 
Social Media Marketing Statistics

41 Of The Most Important Social Media Marketing Statistics For 2022

If you’re looking to fine-tune your social media marketing strategy, it’s essential to have the data to back it up. The nature of social media engagement continues to shift as platforms evolve and apps grow, so here’s a look at 41 key social media stats to guide your presence online.

 
 
Social Media Platforms

15+ Social Media Platforms Your Brand Should Use In 2022

Today we have more social media platforms than ever to choose from. But which ones are right for your brand? Explore these need-to-know stats and insights on the 15 most popular social media platforms, so you can decide which ones to prioritize to better connect with your audience.

 
Social media is no longer optional for most businesses. As marketing teams uncover the limitless opportunities social offers, the focus now is on what will make the greatest impact. In our 2022 Sprout Social Index™ report, we break through the noise and share the latest data needed to chart your path forward in social.

The Sprout Social Index™, Edition XVIII: US Forecast

Social media is no longer optional for most businesses. As marketing teams uncover the limitless opportunities social offers, the focus now is on what will make the greatest impact. In our 2022 Sprout Social Index™ report, we break through the noise and share the latest data needed to chart your path forward in social.

 
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Tomorrow: How Glossier Contours Their 2023 Social Strategy

Monday, December 12, 2022

You won't want to miss these expert insights ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Webinar] Glossier’s 2023 Social Strategy on TikTok, Community & More

Wednesday, December 7, 2022

Face the future with expert insights from this brand with 3 million followers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tumblr reemerges into the social media space

Tuesday, December 6, 2022

Here's what you need to know about Tumblr marketing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Toolkit] Maximize your social resources in 2023

Thursday, December 1, 2022

Download our free toolkit for social success ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tomorrow: Make the Most Out of Your Social Data in 2023

Tuesday, November 29, 2022

Find out how to use social intelligence to your advantage ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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