Hey there,

In this week’s edition:

• Sam shares a five-stage process on how to make money blogging.

📹 New on YouTube

How to Make Money Blogging (From Start to Finish)

Sam Oh

Follow this five-step monetization process to make your blog more lucrative.

📚 What we’re reading

December 2022 Link Spam Update Releasing for Google Search

Article from Duy Nguyen, Ildar Akhmedyanov, Jacob N Scott and Karthikgeyan Elangovan

Another Google update.

Visual Elements of Google Search

Article from Google

The brand new Visual Elements Gallery was built to help you identify the most common and impactful visual elements of a search results page. It contains the 22 visual elements most likely to appear on search result pages and are also relevant to site owners and SEOs.

I'm Going to Introduce the Team to ChatGPT This Week and Hopefully Save Us 6 Figures/Year on Copywriting.

Reddit discussion

Lots of chatter the past two weeks about ChatGPT. There are also further discussions on r/bigSEO here and here.

This comment caught my eye:

“The democratization and newfound ease of copy generation via AI will create way way way way way more noise. Truly effective writers already know how to transcend the noise — more noise only makes them more valuable. To scrap your human writers for this is a poor marketing decision imo. OP's company will be ignored in the great tidal wave of mediocre content that's coming.”

New Sharing Features on Instagram: Notes, Group Profiles and More

Article from Meta

New features on Instagram! They include:

• Notes — Short posts of up to 60 characters using just text and emojis.

• Candid — Capture and share what you’re doing in a story that’s only visible to those who share their own. (Is this a challenge to BeReal?)

• Group Profiles — Create and join this profile to share posts and stories in a dedicated, shared profile with friends.

• Collaborative Collections — Save posts to a collaborative collection in your group or 1:1 DMs

How to Do Log File Analysis with Search Console Data

Article by Alice Roussel

Google Search Console released the crawl stats report in November 2020. You can now use that to (kinda) do a log file analysis.

Marketing is Applied Psychology

Twitter thread from Ross Simmonds

Some interesting applications of psychology in marketing.

What are Your Favorite Questions to Ask Yourself as You Reflect on the Past Year?

Tweet by Amanda Natividad

It’s the end of the year, and most of us are reflecting on what happened in 2022. Here are some enlightening questions you can use in your review.

Till next time ;)
Cheers,