👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest stories from the beautiful world of product-led growth! (PLG)

But not today. It’s the end of the year. And we decided to let loose and have some fun… so here you go.

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Toplyne got a fresh coat of paint and a batch of hot new updates over the last month. You can take it for a spin here - it’s free to get started 👇

Try Toplyne for free 🤸🏻‍♀️

2022: The year of the tiger OpenAI 🔥

If there’s one thing this year has taught us, it is this: don’t joke about Alopecia to Will Smith. Or writer’s block to content creators.

Cuz ChatGPT SLAPS.

Not Wordle, just Figma being acquired by Adobe 🫠

Who saw that coming? For $20B, Figma gets a ride on Adobe’s go-to-market juggernaut.

This romance will last…

Unlike Pete and Kim, PLG dominated the Forbes Cloud 100 list again. 65-70% of the Cloud 100 companies were product-led.

We’ll be back with a Pete Davidson - Emily Ratajkowski meme to illustrate this point again in 2023.

The flavor of the season, the talk of the town 👊🏼

After growing to $140M in revenue driven purely by a self-serve bottom-up approach, in January 2022, Zapier announced they were officially hiring for Sales roles.

Not long after, Selena Gomez & Hailey Bieber quashed rumors of a fall-out. Coincidence? We think not.

Succession bagged 25 nominations and 4 Emmys 📽

Don’t know about you, but that conversion rate could use some improvement.

A big week for Blake Lively and Toplyne

We announced our $15M Series A round led by Sequoia Capital & Tiger, completely overshadowing Blake Lively’s Met Gala appearance.

Toplyne @Toplynehq

sorry @blakelively

6:21 AM ∙ May 4, 2022

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A bold new Renaissance 👩🏼‍🎨

Powered by an emerging landscape of Generative AI tools more star-studded than the Superbowl 2022 half-time show.

NASA released images from the James Webb telescope 🔭

…reminding all of us that if you’re still not using your product-usage data to power your sales motion, your sales teams might still be flying blind.

She’s a ten, but…

The number system is binary.

Toplyne @Toplynehq

She's a 10 but thinks PLG is the same as freemium 🤦🏻‍♀️

12:15 PM ∙ Jul 14, 2022

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Little Miss PLG wants a test drive before she buys the Ferrari 🏎

A British publication from 1971 got a revival this year, spawning the Little Miss variations, including our own PLG version. 👇

Toplyne @Toplynehq

Little Miss PLG Edition!👇 Little Miss Champion User!🏆 #LittleMiss #plg

1:46 PM ∙ Jul 29, 2022

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Don’t be *that* person. 🙅‍♀️

Especially not at a concert.

Toplyne @Toplynehq

SO I ASKED MY ENGINEERING TEAM TO BUILD OUT A DIY HELL OVER A YEAR TO IDENTIFY PRODUCT QUALIFIED LEADS BUT INSTEAD THEY WANT TO WORK ON THE CORE PRODUCT

1:46 PM ∙ Aug 19, 2022

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Twitter. That’s it. That’s the tweet. 🐦

Just a run-of-the-mill regular year for Twitter.

Apart from the $44 billion acquisition at $54.20 a share, the Ligma Johnson fiasco, the rumored demise of the platform, the Eli Lilly stocks tanking because a tweet from a fake verified account picked up steam, Roger Federer retiring…

…wait, no, can’t blame Elon for that.

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They were *cough* PLG, they said 😷

PSA: No one wants a 15-step onboarding guide to take you to value. Not even Jeffrey Dahmer… uh, probably.

Give your VP of Sales the scaries, this Halloween 👻

The death of the PLG CRM 🪦

A "PLG CRM" is NOT going to solve your monetization woes. What is? Getting to the right user through the right channel at the right time - timely product nudges and a magical sales-assist experience.

That’s a wrap for 2022. Happy New Year, Substack fam 🎉

We’ll be back next year with the hottest PLG stories, insights, and (goes without saying) the freshest memes.

See you on the other side. 👋🏻