I started doing those short form video thingies across 4 social platforms: Instagram Reels, YouTube Shorts , TikTok, and LinkedIn.

I wrote this post just to see if it's worth continuing. Here's the results of each platform after 1 month:

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#1.) Instagram Reels

​Instagram has seemingly been the best performing platform so far.

Here's some stats:

Overall my biggest "hits" from this experiment were on Instagram. Some of the videos really popped off, the top one getting 600,000+ views in about 2 weeks:

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#2.) YouTube Shorts

I believe of all the social platforms, YouTube view counts are probably the most honest.

​YouTube Shorts definitely boosted view numbers on my channel by quite a bit:

...however my lack of posting long form video hindered subscriber growth 😞

Overall I'd say the YouTube Shorts videos have helped the channel get more views and activity but not subscriber growth without long form content being added:

Note to self: I have to still add long form videos to YouTube to get subscribers, not just short form!

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#3.) TikTok Videos

​TikTok has been "meh" performing so far, although definitely doing something.

I started with almost no followers, now have almost 2,000....so that's something.

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#4.) LinkedIn

​LinkedIn was a long shot here because it's not known as a video platform, but it's doing decent.

One benefit of LinkedIn is that it brings in a totally different audience than other social platforms.

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Conclusion:

Overall in 1 month the Shorts videos reached nearly 1m+ accounts, so overall that seems like a win:

So...are these short form clips worth it??

If you're gonna make them a regular part of your content strategy, then yes.

I notice myself consuming A LOT of these short form videos in my everyday life, and sometimes even preferring them over long form.

I think the simple winning strategy is this:
​Make a ton of long-form content, then have someone chop it up into short-form content.

Sincerely,
Neville Medhora: Instagram, YouTube, TikTok, LinkedIn​

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P.S. We've been talking a lot about these videos and overall content strategies in Office Hours.
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P.P.S.​
Did YOU watch any of these videos?
Did you like them?
Reply and let me know!

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