Jan. 3 - Kenan Thompson interns for Old Navy | Chipotle promotes wellness with Snapchat Lens

Chipotle targets Gen Z with wellness Snapchat Lens, menu items

To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification.

Ad blitz: Tracking every marketing play for Super Bowl LVII

Intuit TurboTax will return to the big game for the 10th year as part of its larger brand campaign, “Come to TurboTax.”

Campaign Trail: How Johnnie Walker centers women’s empowerment in brand creative

As whiskey’s consumer base widens, the brand partnered with comedian Lilly Singh to write and produce a series of videos around women’s rights. 

Gartner: Uncertainty clouds CMO prospects for 2023

Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

9 campaigns that boosted the mood in 2022

Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

Brand rivalries that helped define modern marketing

In this series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world.

Meta agrees to pay $725 million to settle lawsuit over Cambridge Analytica data leak

Misleading Ads Fueled Rapid Growth of Online Mental Health Companies

Biggest Marketing Blunders of 2022