Going viral by repetition (in case you missed it)

Hey everyone!

This is The Steal Club, a newsletter for creative entrepreneurs.

We share lessons, strategies, frameworks, and templates to grow your audience. “Stolen” from the best creators in the industry.

This issue is brought to you by:

********

Going viral isn't about luck. It's about iteration

A former boss of mine used to say, “If you try different things, different things happen.”

TikTok creator Ryan Magin is a good example of this.

Ryan posted the same video five times in a row. And it was only on the 5th time that it went viral 👇

These are the changes made on the version that worked:

• He changed the caption/hook
• He spoke faster for the first 1-3 seconds
• He used a different picture as thumbnail

This teaches us that there’s more than one reason why a piece of content might not work.

Whenever you feel a piece of content should have gotten more views, don’t be afraid to experiment.

Make tiny changes like a tweaked hook or title.

It could be the difference between an irrelevant post and a viral one.

🕵️‍♂️ Stolen from Ryan Magin​

********

New site for 2023? Steal these ideas

Keeping your personal website up-to-date is a great idea at the start of the new year.

There is a problem, though. It is challenging to come up with ideas and inspiration for it.

Luckily, Aadit did the heavy lifting for us by asking this question 👇

Aadit Sheth @aaditsh Who has the best personal website? Need some inspiration for mine. December 9th 2022 68 Retweets 625 Likes

I encourage you to go through the replies. Plenty of ideas to steal!

********

How to sell more ads with one simple sentence

Running ads in your newsletter is the fastest way to turn it into an income stream.

Classified ads are one of the most common types of ads.

These often contain a simple sentence with a link to click on it, and are at the bottom of the newsletter (check The Stash below for examples).

One day while scrolling through Twitter I found a tweet where Abhishek Shah and Jason Levin discuss about tactic that has helped Abhishek secure a ton of sponsors for his newsletter.

According to Abhishek, adding just a small sentence at the end of the classified ad section increased conversions.

He says he took inspiration from Marketing Max.

Then, later this week I received Marketing Max’s newsletter and I noticed exactly what they were saying:

This tiny sentence apparently has a huge impact on converting readers into buyers.

The reason it works is that the potential buyer can see exactly what their ad would get them.

By adding a buy button next to it, you are facilitating the purchase.

🕵️‍♂️ Stolen from Abhishek Shah who stole it from Marketing Max​

********

💰The Stash

The average solopreneur doesn't even hit six figures, BUT SHOULD.

Imagine you've got 1 or 2 clients…now what?

Do you become an agency or get a business coach? Click to find out now.​

Want to grow your email list? Check out what these 32 experts did to grow their list and what they recommend for anyone just getting started.

The ultimate system to build your business with no excuses. (20% off with code "stealclub")

(All the links above are sponsored ads. If you want to book a slot for the last Steal Club issue of the year, there are 3 spots still open) See what I did here? 🕵️‍♂️

And that's it for this week.

What do you think of today's email?

Your feedback helps me improve The Steal Club:

• ​👍 Worth it​
• ​😐 Meh - was ok.​
• ​👎 Not interesting to me​

See you next week with the last edition of the year!

Alex Llull Thief Master The Steal Club Share this newsletter | Say 👋 on Twitter | Sponsor this newsletter