🎤 S.W.I.P.E.S. Email (Friday January 6th, 2023)

The S.W.I.P.E.S. Email

SwipeπŸ“ β€’ Wisdom🧠 β€’ Interesting🧐 β€’ PictureπŸ–Ό β€’ EssayπŸ“„ β€’ Sketch✎
​A fun email for Friday. I hope you enjoy!

Edition: Friday, January 6th, 2023​
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🎀 Listen to this email here:

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Swipe:

This flyer lays out the reasons why people shouldn't be afraid of opossum’s.

Most people have a negative perception of opossum's (probably because they're not the cutest animal around), and this great copy changes that!

Love the friendly headline "Hi I'm your local opossum!" πŸ˜‚

With some simple copy on a page, this flyer has managed to make people change their mind from thinking of opposum's from scary and gross animal:

To a friendly, harmless, and even helpful animal!

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Wisdom:

Here's what I mainly use Twitter for πŸ˜‚

Interestingly enough, just dicking around and harassing friends often gets a lot of engagement, and it keeps social media fun and "social!"

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Interesting:

This sentiment has been popular lately:
​"People's attention spans have become shorter because of TikTok and Shorts."

I disagree.

Human "attention spans" are the exact same...we just have more media options that didn't exist before.

People used to watch long movies and read long books simply because that's all they had. That was the entertainment option of the time.

If you teleported phones with TikTok to the 1950's, everyone would use it!

The human brain hasn't changed, technology has.

Short content relays MORE information to people in a shorter amount of time, so it's not crazy to think people would consume it.

Attention span hasn't necessarily decreased, we've just compressed the amount of time it takes to relay a message by eliminating all errs, umms, pauses, and useless information.

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With that said, it seems the best way to consume media is:​
β€’ Short Form = Discovery + entertainment
β€’ Long Form = Go deep on a subject

It's cool we have so many options now!

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Picture:

I did a fun project today:

Step 1.) Bought a chainsaw on a long pole

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Step 2.) Climbed onto the roof with the chainsaw 😎

Step 3.) Clear out some nuisance branches.

Step 4.) Chopped down two trees from top to bottom.

That’s all!

This probably isn't the greatest set of pictures in the world, but this was a fun project :)

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Essay:

It's fun to re-visit history and see every new technology get negative press for a while while it disrupts the existing system.
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This article says too much reading can be bad:

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When computers came out it was a problem for some:

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When spell-check started becoming popular people got scared, much like people are with ChatGPT now:

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Calculators were a "problem" for some:

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Wild accusations of technology have always been a thing:

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Some people thought too many novels were bad:

Technology stealing jobs from musicians:

Image credits: Pessimists Archive​

New tech comes out ➑ Disrupts System ➑ Adaptation ➑ Repeat.

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Sketch:

This graphic is so true πŸ˜‚

Drawing by Ferraro Roberto​

A single notification on your phone can destroy deep thinking time so easily.

Here's some ways I personally combat notifications: ​
- Don't allow social & email apps to show up.
- Silence phone + turn phone upside down.
- Leave phone in different room.
- Use "Focus Mode" at night.

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I hope you enjoyed these Friday tid-bits!​
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Sincerely,
Neville Medhora

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🎤 S.W.I.P.E.S. Email (Friday December 30th, 2022)

Friday, December 30, 2022

The SWIPES Email Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✎ ​A fun email for Friday. I hope you enjoy! Edition: Friday, December 30th, 2022​ ​ 🎤 Listen to this email here: ​ ​ Swipe:

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I started doing those short form video thingies across 4 social platforms: Instagram Reels, YouTube Shorts , TikTok, and LinkedIn. ​ I wrote this post just to see if it's worth continuing.

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When I tell people I do copywriting, this is the most common response 😂 ​ ​ I explain the skill of copywriting is to make content that attracts people... ​ ​ ...then eventually convert some people into

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