$7M in sales with a boring product (study)

If your product is boring, there's no chance you can sell it without spending billions on ads.
Right?

Tongue scratcher.
Boring?
Oh yeah.
Successful?
Let's see...

These guys created a video about their tongue scratcher.
It gained over 25 million views and generated more than $7 million in sales.

How?
You may think: "Wow, they got lucky creating a viral video."

Here's how it actually happened:
1. Creators analyzed the most viral videos.
2. Applied the most popular patterns to their video.
And it went viral - yes? No.
3. Then they A/B tested a ton of headlines, thumbnails, video lengths, descriptions.
4. Then they A/B tested the best way to convert people from the video to their landing page.
5. Then they A/B tested how to convert visitors into sales.
6. Once they found that every $40 spent on ads convert into $45 in profits... Boom! They got an ROI-positive funnel.
7. They reinvest profits into ads, run never-ending A/B tests, optimize conversions and generate more money.

You only see magical millions of views.
In fact, it's a result of a data-driven approach to create an ROI-positive money-making machine.

Source: neilpatel.com



Cheers,
Charlie Patel ;)



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