The January edition of Not a Newsletter is here!

͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
A parent and child sit at a kitchen island. The child says, "If you want to know more about how school was, you can subscribe to my newsletter."

Welcome to the January edition of Not a Newsletter!

A fun milestone: This issue marks the start of the fifth year that I’ve written this Google Doc! (The first one came out in January 2019.) If you’ve been with me since the beginning, or if you’re new around here, thank you for reading!

And a big thank you to beehiiv, this quarter’s presenting sponsor of Not a Newsletter and Inbox Collective! They’re an all-in-one newsletter suite founded by ex-engineers at Morning Brew, and their tools are absolutely worth a closer look. You can check out beehiiv here.

This month, I've got a ton for you to read:

👍 Ten lessons from ten years in email.

✍️ Copywriting tips to help you sound more human (and less like an AI bot).

📈 Resources around calculating customer lifetime value that anyone with an indie newsletter should check out.

📱 Links + best practices from the SMS space.

💡 30 actionable ideas to improve your newsletter in 2023.

...and a lot more!

I also want to shout-out two more sponsors this month: Email Hero, a tool to help large publishers speed up their newsletter creation process, and Sponsy, which helps creators better manage their newsletter sponsorships. You'll want to give them (and beehiiv, of course!) a closer look!

Let's get into Not a Newsletter — there’s lots to learn in this issue!
 
Start reading Not a Newsletter

New on inboxcollective.com...

AWeber, Beehiiv, ConvertKit, Ghost, Mailchimp, or Substack: Which Is The Right ESP For Your Indie Newsletter?
There are a lot of email platforms to choose from. Here are six options that are actually worth a closer look. [Read on…]

10 Lessons From 10 Years in Email
I officially started working in the email space in December 2012, and I’ve learned a lot from a decade of building email teams, running tests, and sending thousands of newsletters. Here are ten lessons that stand out. [Read on…]

5 Tips To Write More Like A Human (And Less Like An AI Bot)
As AI gains traction, writing emails with a human touch is more important than ever. Denmark-based copywriting expert Simon Linde walked through a few tips to help you find your voice in 2023. [Read on…]

30 Ideas To Improve Your Newsletter This Year
Want to take your newsletter to the next level in 2023? Here are 30 ideas to try this year. [Read on…]

A few final things...

📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

🚨 Want to make sure you don’t miss an article or case study that might help your email strategy? Sign up for story alerts here.

✍️ Looking to hire or be hired in 2023? Join the Inbox Collective talent collective.
Copyright © 2023 Inbox Collective LLC.

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Older messages

AWeber, Beehiiv, ConvertKit, Ghost, Mailchimp, or Substack?

Thursday, January 5, 2023

I put together a guide to help independent newsletter writers pick the right email platform. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Not a Newsletter End of the Year Survey

Wednesday, December 21, 2022

I'd love your feedback to help me make Not a Newsletter better in 2023! ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The December edition of Not a Newsletter is here!

Friday, December 16, 2022

Will switching ESPs improve deliverability for your newsletter? Plus: Email predictions for 2023. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

7 early Black Friday deals for email marketers

Monday, November 21, 2022

Looking to grow your email list or design beautiful emails? I've got a few offers you should check out. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The November edition of Not a Newsletter is here!

Friday, November 18, 2022

How to build a great fundraising campaign. Plus: Early Black Friday deals on great email tools. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

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