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Shopify Dispatch Issue #382 - SEO for new products, Commerce trends

Shopify Dispatch

Issue #382 - January 18th, 2023

Google Messes Up New Items Within A Category

Kevin Hillstrom writes about how Google will tend to favor your older products which makes it more difficult for your newer products to get traction.

This reminds me of an famous essay about SEO from 2004. It's a long read but it describes a lot of fundamental parts of Google and how SEO works.

9 Key Commerce Trends You Need to Watch in 2023

There are a lot of ideas about future trends in this article from Oliver Lindberg. Picking even just one to focus on this year could have the potential to shift your store's prospects this year.

Check how your holiday customers performed

Check how holiday customers performed in prior years with Repeat Customer Insights Cohort Report.

My articles this week

Use your variant data to see how your products actually perform

Getting the 2nd order from one-time customers

Time to build foundational strategies to attract customers

Analyze your 2022 holiday performance to see what your Shopify store accomplished

Eric Davis

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Shopify Dispatch Issue #380 - Shopify Commerce Components, Looking at 2023

Wednesday, January 4, 2023

Shopify Dispatch Issue #380 - January 4th, 2023 Welcome to the new year. Introducing Commerce Components by Shopify Shopify has created a new enterprise offering called Commerce Components. It's

Shopify Dispatch Issue #379 - Rough sales in 2022

Wednesday, December 28, 2022

Shopify Dispatch Issue #379 - December 28th, 2022 Sales may be rough but you're not alone Ilana Davis writes about how 2022 might seem rough but it's really just pressing the reset button to

Shopify Dispatch Issue #378 - Price resistance, SEO maintenance

Wednesday, December 21, 2022

Shopify Dispatch Issue #378 - December 21st, 2022 Price Point Resistance With increasing costs and prices, long-term customers will defect if prices increase too much. Kevin Hillstrom shares an example

Shopify Dispatch Issue #377 - Sale filter, Merchandise categories

Friday, December 16, 2022

Shopify Dispatch Issue #377 - December 14th, 2022 Consider Having a "Sales" or "Deals" Filter-Based Category (32% Don't or Have Implementation Issues) Edward Scott at Baymard

Shopify Dispatch Issue #376 - Impact of discounting, 2022 holiday sales report

Wednesday, December 7, 2022

Shopify Dispatch Issue #376 - December 7th, 2022 Longer-Term Impact of Discounting Today Kevin Hillstrom gives an example about how discounting today will shape your customer's behavior in the

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