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Shopify Dispatch Issue #378 - Price resistance, SEO maintenance

Shopify Dispatch

Issue #378 - December 21st, 2022

Price Point Resistance

With increasing costs and prices, long-term customers will defect if prices increase too much. Kevin Hillstrom shares an example of how to analyze for this price point resistance.

Create an SEO maintenance plan

Ilana Davis gives an example SEO maintenance plan that you can use to keep your SEO strong from month-to-month.

Figure out which sales channels send you the best customers

With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.

My articles this week

Tiny Tip: remind customers of shipping deadlines

Reward your most loyal customers at the end of the year

Look beyond the 25th for your selling season

Use gift cards to catch those last minute orders

Eric Davis

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Shopify Dispatch Issue #377 - Sale filter, Merchandise categories

Friday, December 16, 2022

Shopify Dispatch Issue #377 - December 14th, 2022 Consider Having a "Sales" or "Deals" Filter-Based Category (32% Don't or Have Implementation Issues) Edward Scott at Baymard

Shopify Dispatch Issue #376 - Impact of discounting, 2022 holiday sales report

Wednesday, December 7, 2022

Shopify Dispatch Issue #376 - December 7th, 2022 Longer-Term Impact of Discounting Today Kevin Hillstrom gives an example about how discounting today will shape your customer's behavior in the

Shopify Dispatch Issue #375 - Black Friday results, Chicken efficiency

Wednesday, November 30, 2022

Shopify Dispatch Issue #375 - November 30th, 2022 Shopify Black Friday and Cyber Monday early reports From Shopify's company news, it looks like Black Friday and the Black Friday through Cyber

Shopify Dispatch Issue #374 - Feedless Google Merchant Center, Shipping damages

Wednesday, November 23, 2022

Shopify Dispatch Issue #374 - November 23rd, 2022 Show your products on Google's Shopping tab without a feed Google's been providing more options for using Google Shopping without a data feed.

Shopify Dispatch Issue #373 - Shopify B2B

Wednesday, November 16, 2022

Shopify Dispatch Issue #373 - November 16th, 2022 Bit of a light week in Shopify-land. Noticeable change from prior years at this time when there was a ton of valuable content to dig through. B2B Sales

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