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Shopify Dispatch Issue #377 - Sale filter, Merchandise categories

Shopify Dispatch

Issue #377 - December 14th, 2022

Consider Having a "Sales" or "Deals" Filter-Based Category (32% Don't or Have Implementation Issues)

Edward Scott at Baymard used their UX research to recommend a sales or deals category for customers to browse. This could be a simple sale tag added to products in Shopify and linking to that from your menu and inside of collection pages.

Might even be simple enough to add now as a last-minute change for the season.

Category Analysis

Kevin Hillstrom writes about how it's important to think of merchandise categories as separate, mini-businesses.

Figure out which sales channels send you the best customers

With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.

My articles this week

'Tis the season of blown fuses

The holiday anniversary campaign to bring back customers

Half-solving problems

Tiny Tip: create three titles for each content

Eric Davis

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Older messages

Shopify Dispatch Issue #376 - Impact of discounting, 2022 holiday sales report

Wednesday, December 7, 2022

Shopify Dispatch Issue #376 - December 7th, 2022 Longer-Term Impact of Discounting Today Kevin Hillstrom gives an example about how discounting today will shape your customer's behavior in the

Shopify Dispatch Issue #375 - Black Friday results, Chicken efficiency

Wednesday, November 30, 2022

Shopify Dispatch Issue #375 - November 30th, 2022 Shopify Black Friday and Cyber Monday early reports From Shopify's company news, it looks like Black Friday and the Black Friday through Cyber

Shopify Dispatch Issue #374 - Feedless Google Merchant Center, Shipping damages

Wednesday, November 23, 2022

Shopify Dispatch Issue #374 - November 23rd, 2022 Show your products on Google's Shopping tab without a feed Google's been providing more options for using Google Shopping without a data feed.

Shopify Dispatch Issue #373 - Shopify B2B

Wednesday, November 16, 2022

Shopify Dispatch Issue #373 - November 16th, 2022 Bit of a light week in Shopify-land. Noticeable change from prior years at this time when there was a ton of valuable content to dig through. B2B Sales

Shopify Dispatch Issue #372 - Shopify Forms, SEO collection pages

Thursday, November 10, 2022

Shopify Dispatch Issue #372 - November 9th, 2022 Introducing Shopify Forms: Grow Your Marketing List, for Free Shopify's released a new app for creating opt-in forms to collect subscribers and

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