+20% more leads (you can replicate it today)

Joanna was trying to increase conversions for a landing page of a rehab center.
But she was struggling to find test-worthy messages because of the subject.
Past or existing customers didn't want to share their true insights...

Joanna applied another method.
1. She uncovered what she wanted without asking past or existing customers.
2. This resulted in:
+ A 400% increase in conversions from the landing page.
+ And a 20% increase in leads from form submits on the next page.


Here's what she did (and you can apply it too):

1. She looked up a few related books on Amazon.

2. She read through reviews and pasted the actual language that book reviewers were using into a spreadsheet with these columns:
2.1. Memorable phrases.
2.2. What people want.
2.3. What people are mad about / in pain over.

3. Then used those exact phrases for A/B tests.


Here's the winning A/B test...

Control headline: "Your Addiction Ends Here"
New headline (copied from reviews on Amazon): "If you think you need rehab, you do."

Result:
1. Over 400% more conversions
2. And 20% more leads

Source: copyhackers.com


Cheers,
Charlie Patel ;)



Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9

---

Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036