Jan. 12 - McDonald’s taps AI for Lunar New Year | Lowe’s in-houses retail media network

 
 

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Jan.​ 12,​ 2023 | Today’s news and insights for marketing leaders
 
 
 
 
 
 
 
 

 

 

 

 
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Jan. 13 - Pepsi’s Super Bowl return focuses on new Zero Sugar | Instagram’s Shop tab removal

Friday, January 20, 2023

What Instagram's Shop tab removal means for social media; Campbell's Chunky tournament blends football with the metaverse and livestreaming; Ad blitz: Tracking every marketing play for Super

Weekender: Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

Friday, January 20, 2023

Signup | Forward Marketing Dive Weekender Jan.​ 14,​ 2023 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics Why marketers should focus on CX investment in times

Jan. 17 - Molson Coors stokes internal rivalry for Super Bowl return | How Hollister, Forever 21 work with creators

Friday, January 20, 2023

How Hollister and Forever 21 manage long-term creator relationships; Ad blitz: Tracking every marketing play for Super Bowl LVII; Ketel One vodka embraces cocktail culture in new campaign View online |

Jan. 18 - 9 trends to watch for in 2023 | Welch’s Fruit Snacks ties QR code to big game giveaway

Friday, January 20, 2023

Welch's Fruit Snacks ties big game giveaway to QR code-enabled ads; How pandemic trends will continue to inform consumer behavior in 2023; Lay's and Brazilian superstar Anitta power campaign

Jan. 19 - Avocados from Mexico’s multisensory Super Bowl push | Porsche bets on esports with FaZe Clan

Friday, January 20, 2023

Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers; How technology changes the way beauty brands interact with consumers; 9 marketing trends to watch as 2023 tests

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