Jan. 13 - Pepsi’s Super Bowl return focuses on new Zero Sugar | Instagram’s Shop tab removal

 
 

Daily Dive

Jan.​ 13,​ 2023 | Today’s news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Marketing Dive will not publish a newsletter on Monday, Jan. 16, in recognition of Martin Luther King Jr. Day.

As you settle in for the holiday weekend, check out our Super Bowl ad tracker for updates on the big game's commercials. And stay tuned: Marketing Dive will return to your inbox on Tuesday, Jan. 17, with our predictions for the year ahead.

As always, thanks for reading.

Chris Kelly
Reporter, Marketing Dive
Email
 

 
 

 

 

 

 

 
Read more news
 
 
 

From Our Library


 
 





 
View all resources
 
 

What We’re Reading


 
 

 

 
Suggest a story we should read
 
 

Dive Into a Topic


 
 
 
 

 

Share Marketing Dive: Daily Dive with others and get rewarded.

 

You’ve referred 0 readers.

 
 

To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=60091a9be19a9279a2247d3d

 

Key phrases

Older messages

Weekender: Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

Friday, January 20, 2023

Signup | Forward Marketing Dive Weekender Jan.​ 14,​ 2023 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics Why marketers should focus on CX investment in times

Jan. 17 - Molson Coors stokes internal rivalry for Super Bowl return | How Hollister, Forever 21 work with creators

Friday, January 20, 2023

How Hollister and Forever 21 manage long-term creator relationships; Ad blitz: Tracking every marketing play for Super Bowl LVII; Ketel One vodka embraces cocktail culture in new campaign View online |

Jan. 18 - 9 trends to watch for in 2023 | Welch’s Fruit Snacks ties QR code to big game giveaway

Friday, January 20, 2023

Welch's Fruit Snacks ties big game giveaway to QR code-enabled ads; How pandemic trends will continue to inform consumer behavior in 2023; Lay's and Brazilian superstar Anitta power campaign

Jan. 19 - Avocados from Mexico’s multisensory Super Bowl push | Porsche bets on esports with FaZe Clan

Friday, January 20, 2023

Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers; How technology changes the way beauty brands interact with consumers; 9 marketing trends to watch as 2023 tests

Jan. 10 - Burger King names new CMO | Chex Mix reimagines ‘Baby Got Back’

Tuesday, January 10, 2023

Chex Mix remixes 'Baby Got Back' for bagel chips revival; Meta implements new system for addressing algorithmic ads bias; Rémy Martin blends generations, traditions in Lunar New Year campaign;

You Might Also Like

🦅 This is why you're better than AI

Wednesday, May 1, 2024

𝕏 new swipe features / How to gain 100k followers / New insight into LinkedIn usage ‌ ‌ ‌ Growth Notes by Hypefury 🦅 Together With Road to Freedom Hey Reader, Yannick here. In this newsletter, you'

Poor New York celebs

Wednesday, May 1, 2024

Wed, May 1st, 2024 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Bitcoin Plunges Below $57,000

Wednesday, May 1, 2024

Plus Senate Puts Stablecoin Reform on Hold ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Shopify Dispatch Issue #449 - Avoid IP redirects, EU Accessibility Act

Wednesday, May 1, 2024

​ Issue #449 - May 1st, 2024 Avoid automatic redirection based on IP address Ilana Davis writes about how automatic IP redirection is bad for SEO. I wish Shopify would follow the rules about it instead

3 SHORT-FORM video ads blueprints

Wednesday, May 1, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo Tomorrow is 🔑 World Password Day, Reader... It's time to 🔒 update and

Important Announcement For ClickBank Users

Wednesday, May 1, 2024

This is the closest you can get to guaranteed success View in browser ClickBank This is one of ClickBank's most important announcements in 2024. We are releasing something that has been widely

Are you focusing your SEO on the wrong “relevance”?

Wednesday, May 1, 2024

Relevance is an important ranking factor for Google… but what exactly is relevance? Even experienced SEOs are getting this wrong. They're focusing on semantic relevance (think of it as “context”).

🕵️‍♂️ Are clicks the new gold?

Wednesday, May 1, 2024

PLUS LinkedIn headlines and content recipes ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

15 Best Examples of Professional Goals [+Tips to Achieve Them]

Wednesday, May 1, 2024

We all have aspirations, but how do you go about making them a reality? Let us explain. Check out these examples of actionable, achievable professional goals. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Should You Block AI From Scraping Your Site?

Wednesday, May 1, 2024

Moz.com's blog had a post recently about whether or not you should let the artificial intelligence (AI) spiders crawl your content for large language models. The author, Tom Capper, makes good